Final decade, corporations like Section rewrote the e book on how organizations used APIs to merge information from disparate apps to enhance advertising and marketing methods. Immediately, a startup referred to as Hightouch — co-founded by a former engineering supervisor at Section — is asserting $80 million in funding for the subsequent chapter: a platform that lets gross sales, advertising and marketing, and customer support groups synchronize information warehouses and different areas, together with AI brokers to try this work and construct these experiences for them.
Sapphire Ventures is main this Collection C spherical, with NVC, Amplify Ventures, ICONIQ Development, Bain Capital Ventures, and Y Combinator additionally collaborating. The funding, notably, catapults Hightouch to a $1.2 billion post-money valuation. For some context on that valuation, it roughly doubles the corporate’s valuation from its final spherical in 2023.
The funding can be used to proceed creating Hightouch’s expertise, in addition to for enterprise improvement and hiring.
Tejas Manohar — the co-CEO of Hightouch, who co-founded the corporate with Kashish Gupta (co-CEO) and Josh Curl (CTO) — mentioned that at Section, the place he and Curl have been additionally colleagues, there was work to be finished past constructing a means to make use of APIs to enhance integrations. That was a key evolution, however it was one which took a web page from how builders labored, and thus might be too technical to execute in apply as a result of variety of information sources a company may use.
“Asking clients to get information into Section was an onerous process,” Manohar recalled, not least as a result of information from warehouses, the place a whole lot of information ended up, was primarily used for analytics — not advertising and marketing — functions.
In 2019, as Section scaled (ultimately to the purpose of getting acquired by Twilio for $3.2 billion), Manohar and Curl teamed up with Curl’s good friend Gupta, a machine studying specialist, to strike out on their very own to construct Hightouch.
Hightouch has targeted on creating instruments in two most important areas.
The primary is its core buyer information platform (CDP) product. Designed each for non-technical customers in addition to information scientists, Hightouch’s CDP was a little bit of a breakthrough when it launched in 2020 due to the way it shifted away from taking a look at information in apps and targeted on utilizing machine studying and different tooling to make it simpler to make use of information from information warehouses in advertising and marketing, gross sales, and customer support work.
“They realized that cloud information warehouses are the brand new buyer information platforms,” Rajeev Dham, a companion at Sapphire Ventures, mentioned in an interview. (He’s becoming a member of the board with this spherical.)
Makes use of embody constructing personalization campaigns, loyalty packages, syncing information from information warehouses to a variety of instruments (greater than 250, the corporate says, together with all the large CRM and advertising and marketing platforms), and extra. As we’ve described beforehand, customers can create SQL queries to ship information from information warehouses to completely different apps for particular makes use of, and there’s a graphical interface for non-technical individuals to create queries.
Hightouch’s second product is a more moderen providing, AI Decisioning, which fits deeper into machine studying and automation to do what the identify says: It’s an agentic AI product that may be prompted with a selected objective, which then runs a number of experiments and exams to counsel optimum campaigns.
AI Decisioning has been round since August 2024. However whereas Hightouch was not seeking to elevate cash earlier than — it’s “capital environment friendly” as traders wish to say, with cash within the financial institution — buyer curiosity within the AI product is what led the corporate to place collectively this Collection C.
“That’s what motivated us to say, ‘All proper, let’s have this dialog, and let’s elevate the spherical,’” mentioned Gupta, “as a result of now we lastly have a great use for capital.”
Manohar admitted take-up of the AI product was helped by it getting rolled out to all of its present clients — which embody corporations like Spotify, PetSmart, Tripadvisor, Grammarly, and extra. However such is the juggernaut of AI proper now that Hightouch discovered it was additionally choosing up new enterprise on account of AI Decisioning.
Whereas “do issues sooner” has lengthy been one robust use case for adopting AI, as Manohar describes it, motivations are maturing.
“Corporations, on the CEO and chief digital officer and chief advertising and marketing officer stage, are actually keen on like, how will we use AI to provide our clients a greater expertise and improve lifetime worth and income throughout our buyer base?” he mentioned. The AI Decisioning brokers can “run hundreds of experiments to determine the perfect expertise to ship,” Manohar added.
Hightouch’s earlier fundraises embody a seed spherical in 2020 from Y Combinator and others, a $40 million spherical led by ICONIQ Development, and a $38 million spherical in 2023.
