That is INSANEEEEEEEEEEEEEE! Fingers down, this is among the first actual AI improvements we have seen this yr that lives as much as the AI hype.
My dangerous, I am getting forward of myself.
OpenAI simply dropped native picture technology in GPT-4o, and I do not say this evenly, however…
This ish proper here’s a recreation changer (I stated that utilizing my finest Katt Williams impression). 🤣
You do not want skilled design abilities, costly software program, and even an oz. of inventive expertise to supply jaw-dropping visuals. All you actually need is your creativeness and the fitting immediate.
Our creativeness will quickly turn into AI’s largest limitation. Each new AI announcement makes it clear that creators and entrepreneurs will personal the longer term. AI retains breaking down boundaries to entry in practically each space. No coding abilities? There’s an AI for that. No design abilities? There’s an AI for that, too. 🤯
On this article, I am going to carry you on top of things on precisely what this replace means, how picture technology works and even a money-making aspect hustle you possibly can launch as quickly as as we speak.
When you’re new to my work, my identify is Lester, however be at liberty to name me Les. I am an award-winning efficiency marketer and chairman of a bunch of DTC manufacturers. Lately, I am centered on serving to on a regular basis folks navigate the crowded AI house.
When you’re searching for sensible and useful AI ideas and methods, join my free publication, No Fluff Simply Info. I share AI information, advertising and marketing insights, and traits I am seeing that transfer the needle.
However sufficient about me. Let’s talk about why all this issues to you. 🫶🥹
What modified and why it issues
Earlier than leaping into it, let me provide you with a crash course on picture technology.
Picture technology takes present photographs and steadily provides noise, making the photographs seem like static on a TV. It then trains by reversing that course of, studying find out how to take away noise step-by-step till it could reconstruct a picture from pure randomness. Whereas studying, the mannequin receives captions that describe every picture, like “a cat enjoying,” serving to it affiliate textual content with visible patterns.
As soon as skilled, in the event you kind new phrases like ‘a purple automotive,’ the mannequin begins with a loud picture and refines it to match the outline.🤓
Again within the day, and by again within the day, I imply a couple of months in the past, picture technology was useful however nonetheless felt like a novelty. Even when the outcomes have been first rate, you usually wanted enhancing abilities to right imperfections.
Though picture technology was useful, it may be irritating as your output would fully change whenever you reentered a immediate, making it troublesome to iterate and enhance. Including textual content to a picture was practically unimaginable as fonts regarded like hieroglyphics, phrases appeared invented, and the textual content usually turned out blurry.
It was an entire mess. 😖
Quick ahead to as we speak with the ChatGPT replace; you possibly can rapidly iterate, and janky textual content is now not an issue.
Whereas working with the brand new picture generator, two issues actually stood out to me. First, the consistency when creating and iterating on the identical output with out altering kinds or fully altering the challenge is excellent.
Second, the AI periodically asks for readability whereas producing photographs, which I like. For as soon as, I did not really feel like going all Mike Tyson on my keyboard whereas making an attempt to get my work performed.
Dare I say, it was nice to work with. Take that with a grain of salt, tho. It is nonetheless early days, and it may simply piss me off tomorrow…however I digress. 😩
Certain, it is bought some strong upgrades, like being quicker than different instruments and dealing proper inside ChatGPT, plus all the standard great things.
However I care extra about two issues: my sanity whereas utilizing AI instruments and whether or not the factor works. I could not care much less about it beating some made-up benchmark. “Does it work?” is my benchmark.
And to this point, I am very, very, very impressed. The ability this replace provides on a regular basis folks is unmatched.
No extra ready on anybody else to carry your imaginative and prescient to life; you possibly can simply get on with it. 😑
Oh, and I did not should pay extra to entry these options. It is included within the Professional plan.
This is why that is vital. Now you can create freely utilizing pure language, and if I am Adobe, I am very involved about the place this goes.
GAME CHANGER!!!
Find out how to use AI to start out your aspect hustle
All these developments are cool, however in the event you’re something like me, you’ve got bought payments to pay. So, whereas I am thrilled for Sam Altman and his crew, let’s leap straight to the half you care about: find out how to use all this AI energy to launch a worthwhile aspect hustle or stage up your present enterprise.
I’ll present you precisely find out how to go from concept to launch utilizing ChatGPT. When you ever get caught or really feel not sure about any step, guess what?
Simply ask ChatGPT, lol. 🤪
Step 1 – The concept and idea
Reddit and ChatGPT may help you discover and validate nice concepts rapidly. I wrote an in-depth article on precisely how to try this right here:
Million-dollar concepts pop up in your feed day-after-day – here is precisely find out how to spot them
Following these precise steps, I made a decision to start out a skincare line. This concept checked a number of packing containers. It has a excessive potential for repeat clients and solves an issue that permits me to construct a loyal neighborhood.
I am calling it “seL,” which is Les spelled backward. Why? As a result of I am fancy, duh. 💁♂️
Step 2 – Product design
Now that now we have a strong idea let’s work on the design. seL is fancy, so naturally, it has to look the half. This is the precise immediate I used to create the visible branding for seL:
Create a sensible, studio-quality product mockup of an opulent skincare model referred to as “seL.” Design the product packaging as a smooth rectangular bottle with a matte, burnt-orange end, accompanied by an identical rectangular product field. Each the bottle and the field ought to function minimalist, refined branding with the textual content “seL” in a sublime, fashionable serif font, utilizing black typography. Beneath the model identify, embody the refined phrase “SKIN TREATMENT BY LES” and a playful but understated tagline on the backside studying “MADE WITH 100% FANCY INGREDIENTS JUST SO HE COULD PROVE A POINT.” The bottle ought to have a matte black pump dispenser, contrasting gently with the nice and cozy burnt-orange packaging. Current each gadgets clearly towards a seamless background matching the burnt-orange coloration of the packaging. Use refined, even lighting to spotlight the matte textures and splendid branding particulars clearly and distinctly, with minimal shadows and reflections.
And listed below are the outcomes:
I guess that bought your consideration now. Let’s maintain going. 🤗
Step 3 – Manufacturing
With the concept and design locked in, it is time for the rubber to fulfill the street and get seL manufactured. Utilizing ChatGPT Operator, I generated an inventory of home skincare producers. 🏭
This is the immediate I used:
Determine an correct, up-to-date checklist of 5 respected home skincare producers in america specializing completely in luxurious skincare merchandise. Focus particularly on producers providing premium packaging choices, customizable formulations emphasizing botanical and pure substances, and confirmed expertise with producing serums, moisturizers, cleansers, and therapy lotions. Current the data clearly in a structured desk format together with columns for Firm Title, Official Web site, E mail Deal with, Cellphone Quantity, and a Temporary Overview of Key Capabilities.
As soon as I’ve my checklist, I can use Operator to contact these producers for me. Full disclosure: You’ll have to information Operator to maintain issues on observe, however it’s doable even in the event you’re new to AI. 🤞
Step 4 – Design a web site
It is time to make the web site. I would not use ChatGPT to construct a web site from scratch when Shopify exists. Nevertheless, I do need a customized theme so I can stand out.
For this subsequent step, I am going to ask ChatGPT to provide you with a couple of mockup concepts so I can tailor the Shopify theme to my liking.
Step 5 – Advertising and marketing marketing campaign
It is GAME TIME. Utilizing ChatGPT, I can develop a advertising and marketing idea and advert inventive.
This is the design:
This is the advert copy I got here up with for my marketing campaign. 🚀
Moisturizer sturdy sufficient for the driest locations. seL by Les locks in hydration and leaves pores and skin glowing, easy, and nourished. Deal with your self as we speak and revel in free similar day delivery.
Step 6 – Gross sales crew
However why cease at on-line gross sales solely? seL needs to be in shops. Utilizing ChatGPT Operator, I can have AI compile an inventory of massive field retailers in my space.
With this checklist, I can then use AI to assist me craft highly effective chilly emails to get the patrons’ consideration.
I can have Operator help me with outreach by giving it entry to my e-mail and the checklist of contacts.
Identical to that, AI may help us discover an concept and produce it to market. 📈
This replace is approach greater than simply making Ghibli artwork of water bottles and bananas, IYKYK.
This is why this replace is an enormous deal
Jeff Bezos as soon as stated, “Our success at Amazon is a perform of what number of experiments we do per yr, monthly, per week, per day.”
Earlier than these improvements, you wanted an enormous finances and crew to realize the identical outcomes.
Not solely does AI bridge the hole on finances and crew dimension, it bridges one other hole folks aren’t even speaking about but… and that is time.
It is pushing the boundaries of what is attainable however doing the unimaginable rapidly. 🤑
As I stated earlier, the true limitation to AI success could be our creativeness, not the AI itself.
Limitations and issues
Now look, whereas I am hyped about GPT-4o and all it could do, it isn’t good.
Though the photographs are wonderful and a huge step ahead, they don’t seem to be at all times spot on. The AI can generally get confused, particularly with detailed requests. Whereas it is approach higher than earlier than, we’re not fairly at immediate masterpiece standing but.
One other factor to think about is originality. GPT-4o creates photographs primarily based on present information, so related visuals could pop up. You’ll nonetheless want the human contact to create actually distinctive content material. 😔
Lastly, there’s the elephant within the room: who owns this work? There are real issues about creators getting correct credit score and compensation. As AI-generated photographs turn into extra frequent, it’s going to get extra difficult to know who holds the inventive rights or find out how to pretty acknowledge the unique human creators whose work these AI fashions discovered from.
We urgently want clear guidelines of engagement. It is important to find out the right laws and safeguards as a result of, on the present tempo of AI evolution, what we’re doing as we speak will appear primitive simply months from now. 🫠
In some unspecified time in the future, we won’t maintain kicking this will down the street — really feel me?
My two cents
I got here at you with loads as we speak, so I am going to go away you with this.
There are two camps on the subject of AI. 🧐
Camp one focuses on AI’s limitations, declaring flaws as causes to not take motion or as excuses to stay with the outdated approach of doing issues.
Let’s name them the glass-half-empty crowd.
Then there’s camp two, which actively implements AI and takes it for what it is price as we speak. They do not get too excessive or too low on the hype.
As a substitute, they steadily chip away, experimenting with new instruments and figuring issues out as they go. We’ll name them the glass-half-full crowd.
I am not right here to debate who’s proper or flawed and even predict what the longer term holds as AI has soooooo a lot hype surrounding it, however that does not imply it isn’t useful as we speak, like actually proper now, as you are studying this. I’ve gone on report a number of instances, sharing the AI instruments I exploit, how I exploit them, and the way they’ve improved my workflow. 🤓☝️
However let’s be actual for a second. Whereas AI is extremely helpful, it is no magic tablet. Intangibles like storytelling, constructing genuine connections together with your viewers, and recognizing good inventive content material will turn into extra priceless.
You will have to embrace AI alongside these finest practices in your enterprise to thrive.
As I step down from my soapbox, I can not assist however really feel excited and optimistic about what’s coming although, sure, I nonetheless have some issues about AI.
😇 Hope this helps.
P.S. If you’d like less difficult and useful AI ideas and methods, join my free publication, No Fluff Simply Info.
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