In a nutshell: Amazon already gives a whole bunch of tens of millions of things to select from but even nonetheless, the e-commerce big does not have all the things. Within the uncommon occasion Amazon does not have what you are searching for, the corporate’s newest function would possibly have the ability to assist.
Purchase for Me, out there to pick US prospects within the Amazon Procuring app on Android and iOS units, leverages agentic AI to make purchases on customers’ behalf. When looking for a branded product within the Amazon app, consumers will likely be proven related outcomes from Amazon and third-party sellers and when relevant, outcomes from shops not presently on Amazon.
Clicking a product labeled Purchase for Me takes consumers to a product web page just like others within the Amazon app, full with related data. Ought to the patron need to transfer ahead with the acquisition, clicking the Purchase for Me button will request Amazon to make the acquisition from the model’s web site on their behalf. Prospects can full the transaction on a checkout web page just like what they usually expertise within the Amazon app with out having to leap by way of hoops on a third-party web page.
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As soon as full, the shopper will obtain affirmation from the shop through electronic mail and have entry to monitoring data within the Amazon app. Deliveries, returns, and customer support are managed by the model retailer, not Amazon instantly.
Amazon stated it doesn’t have entry to a customers’ earlier / separate orders from a Purchase for Me retailer. The function is free to make use of from Prime and non-Prime members alike. Notably, you may be unable to make use of a model promo code throughout checkout. When you’ve got a coupon that affords a big low cost, it is likely to be finest to buy instantly from the model web site.
The brand new function runs on Bedrock, and is supported by Amazon Nova and Anthropic’s Claude fashions. It’s being examined with a restricted variety of prospects, shops, and merchandise. The e-commerce big expects to increase the function to extra customers and retailers ought to all the things go in accordance with plan.
Picture credit score: Marques Thomas
