After hinting at a brand new AI-powered search expertise throughout its latest earnings name, Netflix formally unveiled the function at its tech and product occasion on Wednesday.
This new search expertise will make the most of OpenAI’s ChatGPT to supply customers with a conversational discovery expertise. Customers can enter their preferences utilizing pure phrases like “I would like one thing humorous and upbeat” or much more detailed requests, akin to “I would like one thing scary, however not too scary, and possibly somewhat bit humorous, however not haha humorous.”
The function is about to roll out this week to iOS customers as an opt-in beta. Some subscribers in Australia and New Zealand have already had entry to it, as reported by Bloomberg final month.
Different streaming rivals are additionally leveraging generative AI for search. As an illustration, Amazon has an AI voice search expertise on Fireplace TVs that responds to open-ended inquiries about TV exhibits and flicks.
A more in-depth comparability is Tubi’s ChatGPT-powered search instrument, which answered content-related questions and steered films primarily based on a person’s particular request. Nevertheless, Tubi later discontinued the function, in all probability due to low adoption. It stays to be seen whether or not Netflix’s new function will face comparable challenges.
Moreover, on the tech and product occasion, the corporate talked about plans to make use of generative AI to replace title playing cards in subscribers’ most well-liked languages.
Different options revealed on Wednesday embody a short-form video feed for cellular customers and a redesign of its TV homepage.
Techcrunch occasion
Berkeley, CA
|
June 5
BOOK NOW
