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AMD takes aim at Nvidia’s AI hardware dominance with Brium acquisition

AMD’s newest acquisition might assist scale back Nvidia’s market dominance in terms of AI {hardware}.

Semiconductor large AMD on Wednesday introduced it acquired AI software program optimization startup Brium. Phrases of the deal weren’t disclosed.

Brium is a startup that seems to be in stealth mode. The startup builds machine studying purposes to allow AI inference, the method a skilled AI mannequin makes use of to attract conclusions from new information, throughout a wide range of totally different {hardware} choices, in response to a weblog publish on Brium’s bare-bones web site.

Slicing by way of that jargon a bit, Brium may help retrofit AI software program to work with totally different AI {hardware} than it may need been designed for initially.

In a press launch, AMD stated its acquisition of Brium will assist its dedication to “constructing a high-performance, open AI software program ecosystem that empowers builders and drives innovation.”

Whereas AMD is saying that this acquisition helps create a extra open AI ecosystem, which isn’t incorrect, it appears clear that it’s additionally meant to assist AMD overcome one in all its largest roadblocks: a big share of AI software program is being designed for Nvidia {hardware} and chips.

Brium’s sole weblog publish, which got here out in November 2024, talked concerning the trade’s reliance on Nvidia and known as out AMD particularly.

“In recent times, the {hardware} trade has made strides in the direction of offering viable options to Nvidia {hardware} for server-side inference,” the weblog publish reads. “Options comparable to AMD’s Intuition GPUs supply robust efficiency traits, but it surely stays a problem to harness that efficiency in observe as workloads are sometimes tuned extensively with Nvidia GPUs in thoughts. At Brium, we intend to allow environment friendly [model] inference throughout a variety of {hardware} architectures.”

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That is AMD’s fourth strategic acquisition up to now two years, with the corporate’s objective being to foster an open supply AI ecosystem, in response to the press launch. The corporate beforehand acquired Silo AI (in July 2024), Nod.AI (October 2023), and Mipsology (August 2023).

iinfoai has reached out to AMD for extra data.

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