1Password, the Canadian password administration firm, introduced Monday a strategic collaboration settlement with Amazon Net Providers that places the agency in place to capitalize on surging enterprise demand for safety instruments designed for synthetic intelligence and cloud-native environments.
The partnership is a significant milestone for 1Password, which has remodeled from a consumer-focused password supervisor into an enterprise safety platform serving one-third of Fortune 100 firms. The collaboration comes as organizations more and more wrestle to safe AI brokers, unmanaged gadgets, and unauthorized purposes that conventional safety instruments can’t monitor or management.
Monica Jain, 1Password’s head of go-to-market partnerships, instructed VentureBeat in an unique interview that the AWS collaboration has delivered explosive progress over the previous 18 months. Contracts offered by means of AWS common 4 instances bigger than typical offers, with win charges exceeding 50 p.c throughout all buyer segments from small companies to massive enterprises.
“In response to the AWS ISV companion workforce, in late 2024 they witnessed that 1Password had reached a stage of progress that they haven’t seen in different ISVs,” Jain instructed VentureBeat. “Inside seven months, most ISVs take about 24 to 36 months to get to the purpose that we obtained in a really quick time period.”
The strategic collaboration settlement, or SCA, makes 1Password the primary Canadian unbiased software program vendor to safe such a partnership with AWS. Amazon not often enters these agreements, sometimes reserving them for firms creating new market classes that align with AWS’s security-focused technique.
Shadow IT and unmanaged gadgets create huge safety blind spots for enterprises
1Password’s fast progress stems from its strategy to what the corporate calls the “Entry-Belief Hole” — the safety dangers created when staff use private gadgets, unauthorized purposes, and AI instruments to entry firm information with out IT oversight.
Conventional safety instruments like id and entry administration techniques sometimes solely govern purposes that IT departments learn about and have formally authorised. Nonetheless, analysis reveals that solely about 50 p.c of recognized purposes are literally built-in with company safety techniques, whereas IT departments stay unaware of most purposes staff really use.
“As we speak’s staff are working from anyplace, and a variety of purposes are getting used, and a variety of gadgets are getting used to get work performed,” Jain defined. “What occurs typically is that when persons are utilizing these purposes or gadgets, they’re normally outdoors of the visibility of the IT group.”
This creates cascading safety dangers. When an worker shares delicate data by means of an unapproved file-sharing service and the recipient accesses it on a private gadget with out multi-factor authentication or endpoint safety, the corporate’s information turns into susceptible to a number of assault vectors concurrently.
Jain illustrated the issue with a concrete instance: “Think about if I despatched you delicate data in a non-company authorised file sharing device, and also you accessed it utilizing your private gadget. I’ve completely no concept whether or not the gadget you’re utilizing has multi-factor authentication, has endpoint detection and response put in, or whether or not the file sharing platform is safe and never susceptible to being breached.”
AI automation instruments lack primary safety controls, exposing firms to new cyber threats
The partnership good points urgency as organizations quickly deploy AI brokers for enterprise automation. In contrast to human customers, AI brokers sometimes lack commonplace safety measures like multi-factor authentication, as an alternative counting on shared secrets and techniques or hard-coded credentials that create vital vulnerabilities.
“Agentic AI is not a future idea,” Jain stated. “Safety dangers are growing and the usage of AI is growing inside each group, and it’s remodeling how companies function.”
1Password’s Prolonged Entry Administration platform addresses this by treating AI brokers with the identical safety rigor as human identities whereas sustaining the pace and automation that make AI precious. The platform eliminates hard-coded secrets and techniques, enforces least-privilege entry, and gives visibility into AI agent exercise.
The strategy differs from conventional safety instruments that target recognized, managed techniques. As a substitute, 1Password’s platform secures what the corporate calls the “managed and unmanaged” gadgets, purposes, and AI brokers that legacy id and entry administration instruments can’t attain.
New AWS secrets and techniques supervisor integration streamlines cloud-native growth workflows
As a part of the expanded partnership, 1Password launched Monday a brand new secrets and techniques syncing integration with AWS Secrets and techniques Supervisor, timed to coincide with AWS re:Inforce, Amazon’s premier safety convention. The mixing simplifies how growth groups handle delicate credentials in cloud-native environments.
The mixing permits organizations to consolidate secrets and techniques administration, implement role-based entry controls, and embed safe credential dealing with immediately into growth workflows together with command-line interfaces, steady integration pipelines, and AI-powered automation.
“As a fast-moving company, flexibility is all the pieces—however not on the expense of safety,” stated Ivan Blagdan, chief expertise officer at Convertiv, a 1Password buyer. “1Password Prolonged Entry Administration provides us real-time assurance that each gadget accessing delicate information—whether or not private or company-issued—meets our requirements round belief.”
The technical integration addresses a essential ache level for builders who historically have struggled to handle secrets and techniques securely with out slowing down growth velocity. By embedding safe entry immediately into current workflows, the platform eliminates the trade-off between safety and productiveness that has plagued many organizations.
Partnership technique helps 1Password compete towards Microsoft and Google’s bundled safety instruments
The AWS collaboration positions 1Password to compete extra successfully towards expertise giants like Microsoft and Google, which bundle id administration instruments with their productiveness suites. Nonetheless, Jain emphasised that 1Password takes a partnership-first strategy slightly than immediately competing.
“We don’t compete, we actually are a partner-centric group that thinks about how can we get to the top buyer the best way that the client must function,” Jain stated. “We combine with the instruments that Microsoft could also be offering to clients. We work with companions like AWS which have big leverage within the safety house.”
This technique seems to be working. 1Password now secures greater than 165,000 companies and hundreds of thousands of customers, with 75 p.c of income coming from enterprise clients in comparison with simply 25 p.c from customers — a dramatic shift from the corporate’s client origins.
The expansion trajectory has been constant throughout all market segments, suggesting that the safety challenges 1Password addresses have an effect on organizations no matter measurement. This broad attraction has caught the eye of AWS, which views 1Password as creating a wholly new market class.
“AWS doesn’t get into SCAs frivolously,” Jain defined. “They don’t simply signal it with any ISV that places up their hand and says, ‘We’d wish to enter into an SCA with you.’ They’re very deliberate about who they put money into, and people investments are normally made for firms which are doing issues which are totally different.”
Enterprise safety market evolution creates huge progress alternative for entry administration platforms
The AWS partnership accelerates 1Password’s evolution from a password supervisor into what the corporate calls an Prolonged Entry Administration platform. This new class addresses safety gaps that conventional id and entry administration, id governance and administration, and cellular gadget administration instruments can’t attain.
Main firms together with Asana, Related Press, Canva, IBM, MongoDB, Octopus Power, Slack, Salesforce, and Stripe depend on 1Password to safe managed and unmanaged gadgets, purposes, and AI brokers accessing delicate company information.
When requested in regards to the largest aggressive risk to 1Password, Jain pointed inward slightly than at exterior rivals: “Our largest risk is ourselves and the way rapidly we are able to ensure that our clients are safe, and the shoppers that we haven’t touched upon in the present day are additionally safe. Our largest risk is time and ensuring that we are able to get to these clients in a well timed method.”
The strategic collaboration settlement gives 1Password with entry to AWS’s world scale, management packages, and co-selling initiatives to speed up market enlargement. Jain expects the partnership to multiply the corporate’s present income progress charge by 5 to seven instances.
“No matter our run charge of income is in the present day, we anticipate that run charge to be, if not 5, six, seven instances greater by working with AWS,” she stated.
For AWS, the partnership strengthens its safety portfolio as enterprises more and more demand complete entry administration for hybrid and AI-driven environments. The timing seems opportune as organizations embrace AI automation and distant work turns into everlasting, positioning each firms to learn from rising enterprise demand for complete entry safety options.
