We’ve formally skilled an AI Tremendous Bowl, individuals.
As everybody tuned in to look at the annual championship recreation, the largest buzz wasn’t simply concerning the Eagles’ blowout win and Kendrick Lamar performing his Grammy-winning diss monitor on the halftime present. It was additionally about AI being a constant theme in a number of of the multi-million-dollar advert spots.
From OpenAI’s Tremendous Bowl debut to Google’s Gemini chatbot sharing cheese info, listed below are some key highlights from this yr’s Tremendous Bowl adverts.
OpenAI
OpenAI debuted its first-ever Tremendous Bowl advert with the goal of bringing ChatGPT to the plenty. This business marks the AI startup’s first foray into high-profile advertising and marketing and contains a pointillism animation model, the place black and white dots characterize important historic milestones, together with the invention of the lightbulb, the moon touchdown, and the primary electronic mail, finally highlighting the emergence of generative AI.
Within the firm’s business, the message is evident: Exceptional achievements usually start with a single step. Reactions to the advert, nonetheless, had been combined, with many viewers arguing that the advert was a letdown whereas others praised it. It’s not stunning to see assorted opinions, as OpenAI divides individuals already.
The Sport Day spot comes on the heels of the corporate’s latest rebranding, which revealed a brand new emblem and typeface and seeks to redefine the corporate’s identification within the aggressive tech panorama. In a brand new video that asserts the rebrand, OpenAI makes use of the identical black dot motif.
In fact, Google took this chance to indicate off its Gemini chatbot to hundreds of thousands of soccer followers on Sunday. The business highlights how a father makes use of the AI software to juggle making ready for his dream job interview whereas additionally elevating his daughter and educating powerful life classes.
It was a candy advert, in contrast to a 30-second advert by Google that was posted on YouTube 11 days in the past and prompted a bit extra drama.
That earlier advert, set in a cheese mart in Wisconsin, aimed to display how small companies use AI in Google Workspace. However in keeping with X consumer Nate Hake, the unique video apparently needed to be edited as a result of the Gemini chatbot offered a probably inaccurate reality. Within the unique model, Gemini claimed that gouda accounted for 50% to 60% of world cheese consumption. Though Google’s president of cloud functions, Jerry Dischler, responded to Hake that it wasn’t a hallucination because it was pulled from cheese.com, many speculate the determine is an overestimation. It now seems that the YouTube video has been altered to take away this stat.
Whereas we guess that tweaking adverts occurs usually, it’s notable that a big tech large like Google made such a public mistake. Nevertheless, it’s a reminder that AI can hallucinate, and never even massive firms catch them on a regular basis.
Meta promoted its Ray-Ban Meta sensible glasses in an advert spot that options Chris Hemsworth, Chris Pratt, and Kris Jenner (the Chris trifecta, if you’ll) as they discover an artwork gallery. Whereas Pratt asks the AI-powered glasses concerning the art work, Hemsworth eats an costly banana, a reference to Justin Solar, the Tron founder and blockchain billionaire who bought a $6.2 million piece that consisted solely of a banana taped to a wall.
The Tremendous Bowl business enlisted these widespread celebrities to display its AI wearables, probably in a bid to spice up its enchantment among the many basic public. CEO Mark Zuckerberg reportedly advised workers in a leaked all-hands assembly that the corporate has bought over 1 million Ray-Ban Meta glasses in 2024.
Salesforce
In Salesforce’s Tremendous Bowl advert, the corporate demonstrates how “AI was meant to be.” The advert options “Interstellar” star Matthew McConaughey as he rushes by the bustling Heathrow Airport. After reserving his flight on-line, he’s caught off guard by a last-minute gate change, leading to a frantic race to catch his airplane. Nevertheless, possibly if he used Agentforce, Salesforce’s platform for constructing autonomous AI brokers, he may have had a much less hectic expertise.
GoDaddy
GoDaddy, the web-hosting platform, showcased its AI product, “Airo,” throughout its Sport Day spot. The software is designed to help small companies in creating professional-quality logos, web site designs, and promotional content material for social media.
The business featured actor Walton Goggins demonstrating how he makes use of Airo to create an internet site to advertise his personal line of goggles, aptly named the Goggins goggles. Within the advert, Goggins says that actors are nice at pretending, and small enterprise homeowners can simply do the identical. As a result of who must know what they’re doing when you’ll be able to ask an AI to do it for you?
Cirkul
Water bottle model Cirkul took a playful jab at AI throughout its Tremendous Bowl advert. The business stars actor Adam Devine, who enlists the assistance of an AI assistant to order a Cirkul water bottle. Nevertheless, the AI mistakenly interprets his request and finally ends up ordering 100,000 water bottles, highlighting the unpredictable penalties of counting on the tech for on a regular basis duties.
The advert additionally broadcasts that Cirkul plans to offer away 100,000 free bottles to clients viewing the sport.
Together with main tech gamers working adverts for the 2025 Tremendous Bowl, a number of startups invested in adverts this yr, together with fintech firm Ramp, the place Philadelphia Eagles’ working again Saquon Barkley is an investor.
