Amazon launches AI agent to help sellers complete tasks and manage their businesses

Amazon introduced on Wednesday that it’s introducing an always-on AI agent that can assist sellers on its platform run their companies. The corporate is updating Vendor Assistant, its AI software for third-party sellers, to assist deal with duties on the vendor’s behalf.

“Our agentic AI capabilities are designed to work seamlessly all through the whole promoting expertise, which implies sellers can go from dealing with each job themselves to collaborating with an clever assistant that works proactively on their behalf across the clock, whereas all the time preserving sellers in management,” Amazon wrote in a press launch. “Vendor Assistant will have the ability to deal with every part from routine operations to complicated enterprise technique, so sellers can deal with innovation and development.”

Vendor Assistant can no longer solely monitor account well being and stock, but in addition assist develop methods and take motion when approved, Amazon says.

For instance, when a vendor is reviewing their stock, Vendor Assistant will flag slow-moving merchandise earlier than they incur long-term storage charges and advocate whether or not it might make sense to depart the merchandise as it’s, decrease the worth, or take away it altogether. Vendor Assistant can even have the ability to analyze demand patterns and put together cargo suggestions.

Vendor Assistant constantly screens a vendor’s account and flag potential points and actions, corresponding to stock listings that may violate new product security laws. Moreover, it might routinely be certain that all of a vendor’s merchandise meet compliance necessities in each nation they’re promoting in.

Agent-driven commerce is an space of intense curiosity for tech corporations, which think about a future during which brokers can provoke offers or make purchases on behalf of their purchasers. On Tuesday, Google launched a brand new funds protocol for agentic transactions, though Amazon was not named as a associate.

Amazon additionally introduced that it’s bringing agentic AI to promoting, permitting sellers to develop advertisements by way of conversational prompts.

Right this moment’s announcement marks the newest AI instruments that Amazon has rolled out for third-party sellers on its platform. Different instruments embody a video generator for advertisements and a generative AI software that helps retailers enhance their product listings.