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I got 4 years of product development done in 4 days for $200, and I’m still stunned

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ZDNET’s key takeaways

  • ChatGPT Professional delivers nonstop coding help.
  • Context switching, as soon as a bottleneck, disappears.
  • Advertising and marketing now takes longer than improvement.

4 years of product improvement in 4 days, for $200. That is a fairly hefty declare. However, to my astonishment, it is true. It is also a matter of perspective. The mathematics that works for me may not give you the results you want.

Clearly, that is an AI story. The $200 is the ChatGPT Professional plan, to which I upgraded to get extra cycles out of the OpenAI Codex programming-tuned AI mannequin. The outcomes can solely be described as excessive.

I would like to supply some context that will help you perceive how I could make this declare and the way it suits into my world of labor.

My backstory 

I’m not a full-time programmer. I’m a formally skilled pc scientist. I taught programming on the school stage for years, however I do not make nearly all of my dwelling writing code. Through the years, I’ve seen my friends from school lose their edge as they left programming behind to maneuver onto managerial duties.

My profession observe has been related, however I did not need to fall behind on my technical abilities. So, I’ve all the time made positive to have a wide range of technical tasks going and common persevering with training coaching to maintain my chops up.

Nearly 10 years in the past, I used to be in search of a brand new technical undertaking. I came across a donations system based mostly on WordPress. The unique developer may now not preserve it maintained. I acquired it, and transformed it to a freemium mannequin: a core product accessible as free and open supply, and a wide range of value-add add-ons that introduced in some extra cash.

I additionally acquired a private safety product, additionally with an present put in base. Its developer was additionally now not in a position to keep it. This, too, I transformed to a freemium mannequin.

All informed, I adopted 10 WordPress plugins, however I solely transformed two of them to freemium, with paid add-ons. Once I first adopted these, I assumed all WordPress web site homeowners had been technically expert, and all I must do was present fundamental safety updates. I used to be mistaken. A lot of the customers had virtually no technical expertise, which meant I inherited a large assist load.

Understand that I had a full-time job, and this plugin endeavor was very a lot a aspect gig. At finest, the freemium merchandise coated the prices of supporting the whole lot. Month-to-month licensing charges, for the whole lot from the mailing record supervisor to internet hosting to the assistance desk software program, have been popping out of my pocket each month since I adopted the plugins.

As a result of this was a aspect gig, I actually did not have all that a lot time for ongoing product improvement. For me, coding all the time requires a mindset change. It additionally all the time requires coming in control with the event atmosphere and the codebase, plus incorporating any inevitable obligatory updates that change how the whole lot works.

I could not simply pop in for 10 minutes right here or there once I had a spot in my schedule. I often wanted at the very least 2-4 days of unbooked time to make any progress. Over the course of a 12 months, I would get possibly three or 4 such open blocks of time.

Internet-net-net, within the 10 years I owned my assortment of open-source merchandise, I produced 10 add-ons, ranging in worth from $20-30. Most had been pretty small characteristic enhancements. Just one, for my safety product, was substantial. Keep in mind that 10 add-ons in 10 years statistic. We’ll come again to it.

I maintained all the core open supply for about eight years, however having so many plugins meant I had problem specializing in any explicit one, particularly given the time constraints of this being a really aspect gig. Final 12 months, I made a decision it was time to focus. I bought off all however one of many open supply merchandise, the safety product.

Getting began with Codex

Final month, I attempted connecting ChatGPT Codex to my safety product’s code. At the moment (in AI phrases, it was years in the past), Codex solely labored within the cloud, on GitHub repositories. I finally discovered it to be considerably useful, however tedious.

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Earlier this month, OpenAI added the flexibility for Codex to run in VS Code, built-in into the event atmosphere. That is the place I wish to work.

Codex in VS Code is nice. It really works fairly nicely. Sure, it does bonehead strikes, as do all AIs. However as a result of it’s so properly built-in into VS Code, undoing these bonehead strikes and attempting one other strategy seems to be swift and straightforward.

Codex in VS Code is offered within the $20/month ChatGPT Plus plan. For $20/month, Codex does rather a lot, however I discovered that it positively does throttle productiveness. At one level, it lower me off for half-hour. After about 5 hours, it lower me off for 90 minutes. After which, after one other 5-hour run, it lower me off for nearly 6 days.

That was recreation over.

Throughout the time ChatGPT Plus allowed me to make use of Codex, I bought so much executed. I calculated (and you may learn the article for particulars) that I bought about 24 days of labor executed in 12 hours. I used it to make a bunch of enhancements to the core open-source safety product, which I plan to launch pretty quickly.

Taking the $200 plunge

Final Wednesday morning, I used to be cruising into a type of very uncommon and treasured open time blocks. I had accomplished all my articles for the week. I did not have any must-do work scheduled for the remainder of the week. This week I do. This week is packed.

Taking a look at my calendar, I spotted that I may allocate Wednesday afternoon by Saturday night to undertaking time. I had simply completed (completed, which means I used to be lower off and locked out till Friday) utilizing Codex to do some product enhancements.

Working with Codex on these product enhancements had been wonderful. I actually loved the push of getting work executed that rapidly, even with the continued frustration of getting to persuade the machine. I felt like I used to be actually beginning to determine learn how to speak to it. I used to be getting outcomes.

What I actually wished to do was to see if I may create a whole add-on product utilizing Codex within the 4 days I had accessible.

OpenAI says that for those who’re an everyday developer doing common developer issues (like not operating a whole bunch of automated brokers unexpectedly), it’s best to be capable of use Codex within the $200/mo Professional plan constantly, with out getting lower off.

So I made a decision to take the prospect. I upgraded my account, paid my $200, and was again in Codex’s good graces. Might I create a whole add-on in 4 days?

This was a really bold purpose for me. With out the AI’s assist, I may need been in a position to prototype the UI search for an add-on in 4 days. I would not have been in a position to get the UI to the place it was reside. I would solely have possibly been in a position to get it to point out up and look largely proper. Then I would be out of time.

I would have wanted to attend three or 4 months till I had one other hole in time, spend the primary day getting again in control, replace all the event instruments, and principally get my coding legs again. Then I’d add a characteristic or wire the UI to avoid wasting and restore its settings. Then I would be out of time once more.

I would have wanted to attend three or so months once more. Rinse, wash, repeat. Internet-net-net, it might often take a couple of 12 months of tiny little coding sprints to get an add-on executed. Traditionally, that is the way it had all the time been for me on the sort of undertaking.

So, the concept that I’d be capable of do one entire add-on in 4 days was insanely aggressive, however I wished to strive.

Day 1: Beginning (and ending) the positioning evaluation instrument

In my earlier time-limited dash with ChatGPT Plus and Codex, I had tried the advisable finest observe of offering a full product necessities doc and spec to the AI. This failed miserably. I will discuss that in one other article, the place I will share some classes realized. What this meant, although, was that I wanted a brand new strategy.

I made a decision to feed the AI assignments piecemeal. I gave it a reasonably slender instruction, labored by getting that to a workable level, and moved on. I like to start out by constructing the UI, after which later add all of the enterprise logic, so that is what I did.

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I anticipated the prototype UI improvement to take me a day or two. In observe, it was accomplished inside about 4 hours. I gave it immediate after immediate, ready 5-Quarter-hour between every, after which gave it very detailed directions on learn how to tune issues, piece by piece.

After that, I had it construct up a desk within the UI to maintain observe of the positioning information cases to let the consumer see what’s occurring. That took one other few hours.

Lastly, I had it work by the enterprise logic and construct within the information acquisition catch factors by linking into some offered hooks in my core safety software program.

By the top of the day, I had a fully-working premium add-on that transforms a non-public WordPress web site right into a safety and analytics hub by logging, analyzing, and reporting all customer exercise.

Options embrace:

  • The power to trace all login makes an attempt (success, failure, logout) with timestamps and consumer particulars.
  • The aptitude to detect bots and AI crawlers, and log their brokers, IPs, and entry patterns.
  • The power to consolidate occasions right into a searchable, filterable, and exportable exercise log.
  • An analytics characteristic that flags brute-force makes an attempt, suspicious logins, and site visitors spikes.
  • Admin-friendly studies with clear badges, summaries, and visible indicators.
  • Designed for efficiency, safety, and privateness, with all information saved domestically beneath admin management.

To be clear. I constructed that in a day. Now, the AI could not have executed it by itself. It wanted my abilities as steerage as a result of it usually went down the mistaken rabbit gap. Collectively, we turned out a really highly effective product. In a day.

Day 2: The AI scraping mitigation instrument

I anticipated to spend all 4 days and barely get the positioning monitoring instrument executed. As an alternative, it was full on the primary day. So I made a decision to push it. Might I get one other add-on executed in one other day?

I used the identical course of, with constructing out the UI iteratively first, then wiring the UI to avoid wasting and restore settings, after which connecting the enterprise logic. Within the case of this subsequent instrument, I used the inherent web site safety options that exist in my safety product and made them accessible to guard in a brand new manner through the add-on.

By time for dinner, I had accomplished one other premium WordPress add-on that protects web site content material from AI crawlers and permits managed licensing, blocking, and enforcement choices.

Options for this add-on embrace:

  • Integrates Actually Easy Licensing (RSL) to declare how AI could use your content material. My ZDNET colleague Steven Vaughan-Nichols wrote about RSL final week, and I made a decision to see if I may make it work in my code.
  • Provides NoAI and NoImageAI meta tags and headers to dam AI coaching on textual content and pictures.
  • Gives a curated guidelines to dam particular AI bots through robots.txt.
  • Contains an energetic countermeasures firewall utilizing my safety software program mitigation infrastructure that returns 403 errors to banned bots.
  • Gives user-friendly setup with checkboxes, templates, and standing indicators.

Most protocols which can be designed to discourage net scrapers, together with the brand new RSL normal, depend on voluntary compliance from the AI software program. I included these flags, however I additionally added the flexibility for customers to actively block entry, so if a scraper is not behaving itself, it will not get in.

That was Thursday. All of that. Thursday.

Day 3: The IP blocking instrument

Subsequent up, I wished so as to add IP blocking to my safety product. With the assistance of Codex, I constructed a premium WordPress add-on that empowers web site homeowners to dam particular guests or total networks by IP, delivering stronger privateness and entry management.

Options for this beastie embrace:

  • Blocking particular person IP addresses or total ranges, with full IPv4 and IPv6 assist.
  • Imposing full web site lockouts or front-end-only restrictions, relying in your wants.
  • Detecting actual consumer IPs even behind proxies or CDNs, with a Belief Proxy possibility.
  • Managing blocks by a user-friendly interface with bulk add, CSV import/export, and search instruments.
  • Making certain quick and dependable enforcement with optimized lookups, caching, and resource-saving logic.

And it is quick. Actually, actually quick. There’s additionally a show on the prime of the UI that exhibits what number of IPs are being blocked, each utilizing IPv4 and IPv6.

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As a result of you may set ranges in IPv6 that boggle the thoughts, I truly programmed the abstract show to make use of exponential notation for the very, very huge numbers. The geek in me loves that characteristic.

So, that was Friday. Three merchandise. Three days.

Day 4: The visitor entry management instrument

Saturday was my final day for programming. I had a bunch of Monday deadlines. I would want Sunday to organize these. So my huge programming dash needed to finish at time for dinner Saturday evening. I virtually did not make it as a result of we had a minor household emergency in the midst of the day. Nevertheless it resolved, and I used to be in a position to proceed with my coding.

This final instrument is a premium add-on that allows you to securely share short-term, managed entry to your non-public WordPress web site with out creating accounts or compromising privateness. Options embrace:

  • Creating safe, random token-based visitor hyperlinks that bypass the login display.
  • Setting time-limited or one-time-use entry, making certain privateness reverts mechanically.
  • Providing frictionless entry with no accounts, usernames, or passwords required.
  • Managing and immediately revoking invitations from a devoted WordPress dashboard with utilization monitoring.

It is a characteristic that my customers have requested for persistently, but it surely was one thing that required loads of very cautious particulars and UI components. I simply by no means bought round to it till now.

So yeah. That occurred.

Okay, so let’s do the mathematics. Over the course of ten years, I’ve managed to create 10 add-ons. That is one add-on per 12 months.

Final week, I created 4 add-ons in 4 days.

If I beforehand may solely do one add-on a 12 months, and I am now in a position to do an add-on in a day with the assistance of Codex, you may see how I get to the metric of 4 years of add-ons in 4 days.

ChatGPT Professional didn’t lower me off throughout this programming dash. Throughout the 4 days, I put in full work days with virtually fixed Codex use. It did not flag or throttle me even as soon as.

I additionally have to level out that simply because the event is full, that is not all there may be to getting this stuff out as a product. Nonetheless to do (and it’ll take significantly greater than a day every) is:

  • Cautious useful testing
  • Making a demo/coaching video
  • Writing a technical white paper for folk who need deeper understanding
  • Making a product web page within the on-line retailer
  • Creating graphics representing the merchandise for the add-ons record within the product
  • Sending notices to customers to allow them to know
  • Determining some advertising and marketing plan and carrying it out
  • Presumably performing some press promotion

In different phrases, Codex helped with the coding, however all of the product advertising and marketing is my duty. It is odd and a bit of disconcerting that the promotional prep and administrivia will take longer than the precise product improvement, but it surely’s additionally very cool.

From my private productiveness standpoint, it is a good stability. I do want blocks of time allotted for programming, and people blocks are exhausting to come back by. However all these advertising and marketing actions will be executed in little chunks, once I get a half hour right here or there. They do not require the context change that coding usually does.

For me, which means the AI has collapsed the context change friction that has traditionally prompted these add-ons to every take a 12 months to develop. It seems that any time I’ve a free weekend, I can most likely fully develop one add-on or one other.

Is that price $200 on the months I need to do this type of coding? Most likely.

What do you assume? Might an AI instrument actually collapse years of product improvement right into a handful of days, or is that simply an edge case? Have you ever discovered that context switching slows your personal productiveness as a lot because it did mine? Would paying for further AI entry be price it if it meant turning lengthy, stop-start tasks into weekend sprints? And extra broadly, do you see AI as eradicating bottlenecks in your workflow or simply shifting them someplace else? Tell us within the feedback beneath.


You’ll be able to observe my day-to-day undertaking updates on social media. You’ll want to subscribe to my weekly replace e-newsletter, and observe me on Twitter/X at @DavidGewirtz, on Fb at Fb.com/DavidGewirtz, on Instagram at Instagram.com/DavidGewirtz, on Bluesky at @DavidGewirtz.com, and on YouTube at YouTube.com/DavidGewirtzTV.

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