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ZDNET’s key takeaways
- Amazon hosted a Units & Providers occasion on September 30.
- The occasion featured new Ring cameras, Echo audio system and shows, Fireplace TV units, and a brand new Kindle Scribe Colorsoft.
- ZDNET was on-site on the occasion to supply essentially the most up-to-date protection.
Amazon has simply wrapped up its subsequent Units and Providers occasion, an invitation-only occasion held on September 30 in New York Metropolis. The corporate makes use of these occasions to introduce new merchandise, together with Echo audio system and shows, Kindle e-readers, and Fireplace TVs.
The e-commerce firm introduced a brand new Kindle Scribe Colorsoft, in addition to new Ring Doorbells and cameras (together with a full 4K lineup), Echo shows and audio system, Blink units, and Fireplace TV merchandise on the occasion — all obtainable for preorder starting as we speak. We additionally noticed new software program options rolled out, together with Alexa+ integrations in Fireplace TVs and even a Search Get together characteristic within the Ring app to search out misplaced pets.
Find out how to watch the 2025 Amazon Units & Providers occasion
Amazon held its 2025 Units and Providers occasion as an invitation-only press convention, so it wasn’t livestreamed. Nonetheless, ZDNET was on-site on the occasion and reported dwell to deliver you full protection of all of the bulletins Amazon made in actual time. We additionally went hands-on with the brand new merchandise to share our first impressions.
What merchandise did Amazon launch?
New Kindle Scribe lineup (together with Colorsoft): Amazon has simply introduced a brand new Kindle Scribe lineup, which features a Colorsoft mannequin — the primary Scribe mannequin with a shade e-paper show. Panay defined that the brand new Scribe has perfected the texture of writing on paper, moderately than a show. It is also 40% sooner than older fashions and has a singular shade processing know-how.
“This brings the real-world colours and would not blast your eyes. Identical entrance mild design however with a shade filter. It feels proper — it simply feels proper. Identical friction, similar pace,” Panay stated of the Kindle Scribe Colorsoft. “You need to ensure that the ink popping out is the colour you selected.”
The Kindle Scribe prices $430, a Kindle Scribe with FrontLight is priced at $500, and the Kindle Scribe Colorsoft prices $630. Amazon launched the Kindle Colorsoft Signature Version in October 2024, adopted by a 16GB Kindle Colorsoft and a Children model.
Echo Studio, Echo Dot Max, Echo Present 11, and Echo Present 8: Amazon launched its new Echo units as constructed for Alexa+. The brand new units are powered by the AZ3 and AZ3 Professional processors, that are sooner and extra highly effective, able to processing AI requests for Alexa+. Their built-in AI options allow them to course of contextual consciousness from real-world data gathered by sensors all through your private home. For instance, it will possibly be taught patterns in your house and warn you when one thing occurs out of the atypical, reminiscent of in case your entrance door is left unlocked after midnight.
The brand new Echo Studio is priced at $220, the Echo Dot Max is $100, the Echo Present 11 is $220, and the Echo Present 8 is $180.
Whereas Amazon launched new Echo Present 15 and 21 sensible shows final yr, the corporate hadn’t launched a brand new Echo Dot, its hottest sensible speaker, since 2022. As for more moderen sensible audio system, Amazon launched the Echo Spot in July 2024, following the Echo Pop’s launch in Might 2023.
Ring cameras: Ring founder Jamie Siminoff introduced a brand new Retinal Imaginative and prescient know-how for the Ring Video Doorbell. The long-awaited improve will enhance the picture high quality and improve to 2K decision. “Retinal Imaginative and prescient is a multi-step course of that begins with sensors that use BSI pixels for superior low-light efficiency,” Siminoff stated.
The brand new 2K cameras embody a Wired Doorbell Plus 2K for $180 and an Indoor Cam Plus 2K for $60.
Moreover, Ring is lastly bringing 4K to its safety cameras, asserting the Out of doors Cam Professional 4K for $200, the Highlight Cam Professional 4K for $250, the Wired Doorbell Professional 4K for $250, and the Floodlight Cam Professional 4K for $280. All merchandise can be found for pre-order as we speak.
The Elite doorbell can also be getting an improve with the launch of the brand new Wired Doorbell Elite 4K. Amazon additionally introduced new POE cameras: the Out of doors Cam POE 4K and Highlight Cam Professional POE 4K.
So far as Ring software program updates, here is what we heard:
- Retinal Tuning: Amazon additionally launched Retinal Tuning, which allows shoppers to customise their image high quality to match the scene they’re viewing.
- Acquainted Faces: Customers can add members of the family and mates to the Ring app, as the brand new Ring cameras may also make the most of facial recognition to establish who’s on the door or who has been noticed by a digital camera.
- Alexa+ Greetings: Will let Alexa act as an “clever doorbell attendant,” able to managing deliveries and sending away solicitors. Acquainted Faces and Alexa+ Greetings shall be rolled out to new Ring units in December.
- Search Get together: Siminoff wrapped up the Ring updates with a Search Get together characteristic, which helps pet house owners be reunited with their misplaced pets. The characteristic initiates a search celebration on close by Ring cameras each time a pet proprietor studies a misplaced pet by means of the Ring app. The app will then notify close by neighbors if the pet has been noticed on any of their cameras, permitting them to share the data with the pet proprietor.
Blink safety cameras: The brand new Blink merchandise embody the Blink Mini 2K+ for $50, the Blink Out of doors 2K+ for $90, and the Blink Arc for $100, which options two Out of doors cameras that create a large panoramic view of its protection space.
Fireplace TVs and Fireplace TV Stick 4K Choose: Amazon refreshed the Fireplace TV 4 Collection, beginning at $330, the Fireplace TV 2 Collection, beginning at $160, and the Fireplace TV Omni QLED Collection. A brand new Fireplace TV Stick 4K Choose may also be obtainable for $40.
The brand new Fireplace TVs characteristic the brand new Amazon working system referred to as Vega OS, which strikes the corporate away from counting on Android-based OS in favor of this Linux-based proprietary various. Additionally they characteristic sooner processing occasions and pictures that may routinely modify to the room’s lighting. The TVs may also characteristic Dialog Enhance to regulate the volumes in channels when the voices are too quiet, however the background noise is just too loud.
Apart from sustaining hands-free Alexa, Amazon can also be introducing presence sensors to its new Omni Collection TVs, that includes a characteristic the corporate is looking Omnisense. This lets you arrange your TV in order that it activates whenever you enter the room, though it stays unclear whether or not this presence sensor can be utilized for routines and automations with different sensible residence merchandise.
Reside updates (refresh for adjustments)
By Kerry Wan, Managing Editor / Sept. 30 at 8:42 p.m. ET
A lot of as we speak’s keynote revolved round voice instructions, however the very best factor unveiled had extra to do with the alternative. Let me introduce you to Amazon’s new Good Dimmer Swap and Distant, a $20 clicker with programmable buttons for routines, triggers, and extra. Fittingly, it is branded as an Amazon Fundamentals product, however its capabilities are, from the demos I noticed, limitless.
By default, the distant can activate or off your lights, in addition to dim them. However, by means of the Alexa app, you too can remap every of the 4 buttons to execute a sequence of instructions, reminiscent of opening your storage door, turning on the doorway mild, after which enjoying some stress-free music by means of an Echo speaker.
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By Kerry Wan, Managing Editor / Sept. 30 at 2:32 p.m. ET
The Amazon occasion has ended, and the truth of a $630 Kindle is beginning to set in. Certain, the technological developments we’re seeing with the brand new Scribe Colorsoft are admirable, however I ponder if shoppers are ready to shell out laptop computer/cellphone cash for a note-taking pill.
But in addition, ought to we count on the upgraded processors and reminiscence — two upgrades that may probably trickly all the way down to different Kindle fashions — to be the explanation for Amazon to lift the costs throughout the lineup sooner or later?
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By Kerry Wan, Managing Editor / Sept. 30 at 2:13 p.m. ET
I am comfortable to report that the Kindle Colorsoft is, in reality, very skinny. This is what it appears to be like like beside the iPhone Air (5.6mm).
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By Kerry Wan, Managing Editor / Sept. 30 at 11:10 a.m. ET
That is a wrap for the keynote portion of as we speak’s Amazon occasion. Panos Panay is again on stage to announce that each one the merchandise as we speak shall be obtainable to preorder now. He reiterates that the aim of Amazon’s merchandise is to be easy, empowering, and mix into individuals’s lives.
Now, for some hands-on with the merchandise!
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By Kerry Wan, Managing Editor / Sept. 30 at 11:08 a.m. ET
We’re wrapping the keynote portion of as we speak’s occasion with some excessive factors for Alexa, together with a brand new House Theater characteristic that synchronizes the audio output of your Echo audio system to create an immersive listening expertise. Apple, Google, and even Samsung have already tapped into know-how just like this with their {hardware}, and it is about time Amazon did the identical.
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By Kerry Wan, Managing Editor / Sept. 30 at 11:00 a.m. ET
Amazon introduced a number of Alexa+ options again in Spring, and the Echo collection has continued to be its greatest driver. The favored sensible residence audio system now have new variations, together with the Dot, Dot Max, Present 8, and Present 11. They’re all powered by new AZ23 and AZ23 Professional chipsets that assist them course of AI faster and on-device.
The processors additionally allow “Omnisense,” which supplies Alexa a greater sense of the audio system’ setting.
Echo Max: $99
- Contains a new 3D-knit material that has no seams
- “Accoustically clear” for a vibrant sound
- Enhanced drivers for triple the sound of the earlier model
Echo Studio: $219
- Designed for spatial audio and Dolby Atmos, with even bigger audio system
Echo Present 8 (2025): $179
- Comes with a 13-megapixel digital camera for video calling and images
- A brand new partnership with Oura permits customers to verify in on their well being metrics from the display screen whereas asking Alexa any health-related questions
Echo Present 11 (2025): $219
- Contains a bigger 11-inch show
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By Kerry Wan, Managing Editor / Sept. 30 at 10:40 a.m. ET
It is Kindle time, with Panos Panay again on stage. This is what’s new:
Kindle Scribe (2025): $429 to $499
- Options an 11-inch show
- It is “paper-like,” measuring at 5.4mm skinny
- Texture-molded glass that mimics the feeling of writing and studying on paper
- New personalized chip with extra reminiscence for a snappier expertise (“40% sooner on the issues that matter”)
- Comes with a brand new kickstand case that lifts the highest half of the pill (when held in portrait orientation)
Kindle Scribe Colorsoft: $629
- Contains a coloured show and body with the identical friction and pace as the usual mannequin
Two new Kindle options
- Story So Far: Kindle gives you recaps of what you’ve got learn to date.
- Ask This E book: You may ask questions on characters, plotlines, and even story arcs a few e book you are studying.
Software program tweaks
- The homescreen has a brand new Fast Notes tab that exhibits your latest paperwork
- A Workspace part has tabs you could file paperwork into for higher group
- You too can retailer and entry Kindle, Google Drive, OneDrive, OneNote, and Alexa+ recordsdata now
- AI-powered pocket book search enables you to ask questions inside the search bar, and Alexa will reply them by sourcing your current paperwork and notebooks (references included)
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By Kerry Wan, Managing Editor / Sept. 30 at 10:34 a.m. ET
Amazon is launching the most recent era of the Fireplace TV Mini LED collection, which options some new Alexa-powered capabilities, like remote-free voice help and auto-wake whenever you method the display screen. You too can ask Alexa to leap to a particular scene in a film by merely describing it.
The corporate can also be launching new Fireplace TV 2-and 4-series fashions, which begin at $159 and $329, respectively.
And for cord-cutters, there’s the Fireplace TV Stick 4K Choose that prices $39.
Lastly, VegaOS has been confirmed to exchange the present Fireplace TV software program platform, which, theoretically, makes it simpler for builders to create and optimize web-based apps.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:28 a.m. ET
Blink cameras are additionally getting an improve. Amazon has launched Blink Mini 2K+ ($49) and Blink Out of doors 2K+ ($99), each of that are powered by the corporate’s newest chipsets for enhanced noise-cancelling, 2K recording, and a extra environment friendly battery life.
The Mini, specifically, is the corporate’s smallest digital camera but, and it features with a plug-and-play mechanic. Blink has additionally launched a brand new Arc digital camera ($100), which options two cameras that permit it to seize 180-degree footage. The Blink Arc stitches recordings from the 2 sensors to create a large panorama shot.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:22 a.m. ET
This one’s cool. When/for those who ever lose your pet, you may ship a neighborhood ping from the Ring app to inform neighbors and group members who even have Ring cameras to search out them. Different Ring customers can ship footage of unknown pets, which the proprietor can mark as a match or not.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:19 a.m. ET
Alexa+ Greetings, which works in tandem with Acquainted Faces, makes use of the AI voice assistant to reply to individuals who seem in your Ring digital camera(s). The characteristic will launch in December. It is very very similar to Gemini and what Google has been doing with the Pixel Name Help options, however now you may have an AI deal with conversations at your doorfront.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:15 a.m. ET
Jamie Siminoff, the founding father of Ring, is on stage to introduce the brand new lineup of Ring merchandise.
First is Retinal Imaginative and prescient, a brand new sensor know-how that makes use of improved picture processing to seize sharper, clearer-looking pictures. This performs with Retinal Tuning, an AI upscaling perform that is coming to the most recent fashions.
We’re 9 new Ring merchandise, to date…
2K recording:
- Wired Doorbell Plus 2K
- Indoor Cam Plus 2K
4K recording:
- Out of doors Cam Professional 4K
- Highlight Cam Professional 4K
- Wired Doorbell Professional 4K
- Floodlight Cam Professional 4K
For professionals and companies
- Out of doors Cam Professional POE 4K
- Highlight Cam Professional POE 4K
- Wired Doorbell Elite 4K
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By Kerry Wan, Managing Editor / Sept. 30 at 10:10 a.m. ET
Ring is the primary {hardware} announcement as we speak. Over the previous few months, Amazon has launched a number of software program options to the safety lineup, together with AI-generated notification descriptions, and now, higher {hardware} is offered to accommodate these capabilities.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:07 a.m. ET
Panos Panay, Amazon’s Chief Product Officer, units the tone, chatting with the corporate’s continued efforts in making know-how that seamlessly blends into our environments.
Panay begins by referencing a latest expertise on the dinner desk. He emphasizes the necessity for everybody to be current and to set the telephones apart. However his daughter virtually all the time has a query — in some instances, a debate.
To reply it, somebody should pull out their cellphone, which disrupts the stream of the setting. “Proper there, you misplaced the second,” Panay says. Now, the combination of Alexa+ shifts these dynamics. Everyone stays current.
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By Kerry Wan, Managing Editor / Sept. 30 at 9:50 a.m. ET
We’re formally seated and prepared for the primary Amazon Units and Providers occasion shortly! Prepare for information on the most recent {hardware} in simply minutes. Additionally, the venue could be very brilliant.
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By Kerry Wan, Managing Editor / Sept. 30 at 9:30 a.m. ET
Amazon was one of many first large manufacturers to launch sensible glasses, with the Echo Frames bringing Alexa-powered voice help to the plenty. Since then, they have been overshadowed by Meta — and Google and Samsung are anticipated to launch opponents quickly.
I do not count on Amazon to launch something to that diploma as we speak, because it’s probably focusing extra on sensible residence devices, Alexa+, and Fireplace TV. However one can hope.
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By Maria Diaz, Author / Sept. 30 at 8:41 a.m. ET
The Amazon Units and Providers occasion will not be publicly livestreamed, however ZDNET editors shall be on web site on the venue so as to observe the information by means of this dwell weblog. We’ll be watching the keynote and product bulletins, which start at 10:00 a.m. ET, to deliver you the most recent data because it turns into obtainable. Merely refresh this web page to remain up-to-date.
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By Maria Diaz, Author / Sept. 29 at 11:30 a.m. ET
Forward of the Amazon Units and Providers occasion on Tuesday, tech journalist Janko Roettgers studies {that a} new working system for Fireplace TVs is launching this yr. Codenamed Vega OS, the brand new system would change FireOS on new tv {hardware} and, doubtlessly, new tablets and Echo units down the road.
Vega OS is predicated on Linux as an alternative of Android, which might give Amazon the chance to refresh its software program throughout units. Nonetheless, this presents the problem of bringing builders on board to create apps in a totally totally different system.
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By Maria Diaz, Author / Sept. 29 at 10:21 a.m. ET
The final Units and Providers occasion occurred in 2023, when Amazon introduced new Ring, Blink, Echo, and Fireplace TV merchandise and the addition of generative AI to Alexa. Nonetheless, the corporate skipped the 2024 occasion after failing to ship the brand new Alexa expertise and opted to quietly launch new merchandise on the finish of final yr.
SVP Panos Panay hosted an Alexa occasion in February 2025 to reinvigorate the launch of Alexa+, a generative AI-powered digital assistant. Since then, Alexa+ has launched on an early entry program, the place solely a restricted variety of customers have entry to it.
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