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Salesforce announces Agentforce 360 as enterprise AI competition heats up

Salesforce introduced Monday the newest model of its AI agent platform as the corporate appears to lure enterprises to its AI software program in an more and more crowded market.

The shopper relations supervisor big unveiled the brand new platform, branded Agentforce 360, forward of its annual Dreamforce buyer convention that kicks off October 14. This newer model of Agentforce contains new methods to instruct AI brokers by textual content, a brand new platform to construct and deploy brokers, and new infrastructure for messaging app Slack, amongst others.

A notable facet of Agentforce 360 is its new AI agent prompting software, referred to as Agent Script, which shall be launched in beta in November. Agent Script provides customers the power to program their AI brokers to be extra versatile and higher reply to “if/then” conditions. This enables AI brokers to be programmed to be extra predictable in much less inflexible conditions like buyer questions.

Customers can faucet into “reasoning” fashions, which declare to suppose earlier than responding versus responding primarily based on patterns. Anthropic, OpenAI and Google Gemini energy these “reasoning” brokers.

Salesforce additionally introduced it’s releasing a brand new agent constructing software, Agentforce Builder, which permits customers to construct, check and deploy AI brokers from a singular spot. This software, which shall be launched in beta in November, contains Agentforce Vibes, an enterprise-grade app vibe coding software that Salesforce introduced earlier this month.

The corporate additionally introduced a broader integration between Agentforce and Slack. Salesforce stated its core apps, together with Agenforce Gross sales, IT and HR, amongst others, will floor instantly in Slack beginning this month and increase by the start of 2026.

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Slack is piloting a brand new model of its Slackbot chatbot that’s meant to be extra of a customized AI agent that learns about its person and can provide insights and recommendations.

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Salesforce desires Slack to function an enterprise search software sooner or later too and plans to launch connectors with platforms like Gmail, Outlook, and Dropbox in early 2026.

This newest replace from Salesforce comes at an fascinating time for the enterprise AI market. Corporations proceed to launch AI options geared toward their enterprise clients whereas enterprises battle to see a return on funding for these instruments.

Final week Google introduced Gemini Enterprise, a collection of instruments — lots of which had been already accessible — for constructing enterprise-grade AI brokers, that counts Figma, Klarna and Virgin Voyages as early clients, amongst others.

Anthropic additionally began to point out traction for its enterprise product, Claude Enterprise. The corporate introduced it struck a take care of consulting big Deloitte to carry its Claude chatbot to Deloitte’s 500,000 world workers — its largest enterprise deal but. Anthropic introduced a strategic partnership with IBM the following day.

Salesforce touts that Agentforce has 12,000 clients — considerably larger than any of its opponents, in accordance with its Agentforce press launch. Early pilot clients of its Agentforce 360 upgrades embrace Lennar, Adecco, and Pearson.

That is all regardless of a latest MIT examine discovered that 95% of enterprise AI pilots fail earlier than they attain manufacturing as firms nonetheless battle to justify spending cash on these AI instruments.

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