At Amazon’s fall {hardware} occasion, the corporate introduced will convey its upgraded AI, Alexa+, to its Hearth TV gadgets. With Alexa+, Hearth TV customers may have entry to expanded capabilities, like the power to ask the AI extra advanced questions, get extra tailor-made suggestions, discover particular scenes in films, and extra.
As an illustration, Hearth TV homeowners might beforehand ask Alexa+ for suggestions past primary questions, like “what’s a superb film for a household film night time?” Now, they might additionally ask for a suggestion that’s just like a present they’d binged final weekend, or for one thing that includes a favourite actor, amongst different issues.
As well as, customers can ask Alexa+ questions whereas they watch, together with issues like the place one thing was filmed, the place you recognize that actor from, questions concerning the soundtrack, or get behind-the-scenes trivia.
Throughout reside sporting occasions, Alexa+ can inform you the rating out of your favourite workforce, share participant stats, and enable you discover reside occasions throughout streaming companies like Prime Video, Sling TV, DirecTV, and Fubo. You may also ask for details about a previous recreation’s highlights and commentary.
One other characteristic will allow you to use Alexa+ to seek out the suitable scene in a film or present, simply by asking in pure language voice instructions. Initially, this characteristic works with “1000’s” of titles on Prime Video, with extra coming quickly throughout different platforms, Amazon mentioned.
In the meantime, the Hearth TV software program interface will provide enhancements in areas like its Channel Information, Watchlist, Proceed Watching row, and reside TV and sports activities discovery options.
Amazon additionally introduced a brand new lineup of Hearth TV gadgets, together with Hearth TV 2-Sequence, 4-Sequence, Omni QLED TVs, and a brand new streaming stick referred to as the Hearth TV 4K Choose. These gadgets may even be the primary to obtain the Alexa+ improve, together with choose TVs from Panasonic and Hisense.
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October 27-29, 2025
In 2025 alone, Amazon has launched 250 TVs with its varied {hardware} companions, famous Aidan Marcuss, VP of Hearth TV, talking to press at Amazon’s reside occasion in New York. And, to this point, prospects have bought practically 300 million Hearth TV gadgets globally.
On the occasion, Marcuss additionally confirmed off the most recent flagship TV, the Hearth TV Omni QLED Sequence, which might alter itself to the brightness within the room and even flip itself on once you enter. The brand new line is alleged to be 60% brighter than earlier fashions with double the native dimming zones, and gives brighter white and crisper blacks. It additionally contains an upgraded processor, Dolby Imaginative and prescient, and HDR 10+ Adaptive know-how.
These TVs will begin at $479.99 and are available in 50″, 55″, 65″, and 75″ choices.
The Hearth TV 2-Sequence and 4-Sequence may even embody this auto-adjusting brightness characteristic, dubbed “Omnisense,” for the primary time, in addition to one thing referred to as Dialogue Increase, which is able to dynamically alter movie and TV audio to make dialogue clearer. Each are 30% sooner, because of their new quad-core processor, Amazon instructed press.
2-Sequence TVs begin at $159.99 and are available in 32″ and 40″ choices, whereas 4-Sequence TVs begin at $329.99 and are available in 43″, 50″, and 55″.
The Hearth TV Stick 4K Choose ($39.99) is designed to be a extra reasonably priced 4K streaming stick to HDR 10+ assist and is powered by Amazon’s new working system, Vega OS. It would work out of the field with all customary streaming companies and can quickly assist Alexa+ in addition to Xbox Gaming and Luna.
