Amazon stated Thursday it’s releasing a brand new generative AI-powered device to assist retailers enhance their listings with lacking particulars or attributes.
Sellers usually have a whole bunch of merchandise listed on Amazon, and they should replace data associated to them now and again, which is usually a cumbersome activity. The e-commerce tech large needs sellers to make use of its new AI-powered device, referred to as Improve My Itemizing, to make the chore simpler.
The device robotically suggests product titles, attributes, descriptions, and lacking particulars to sellers based mostly on seasonal traits. Sellers can settle for, reject, or modify these ideas earlier than updating the product itemizing in Amazon’s catalog.
Amazon stated it makes use of its personal Amazon Bedrock service for generative AI fashions to get insights from buyer engagement on the platform. Improve My Itemizing is rolling out to pick sellers within the U.S. beginning immediately, with an expanded rollout scheduled for the approaching weeks.
The corporate launched generative AI instruments for sellers beginning in 2023 with a function that helped them write product descriptions. In March 2024, Amazon added a device that allowed sellers to create a list by inserting a product URL from their web sites. That function additionally lets sellers add a single picture or write just a few phrases to generate a list.
Amazon stated that over 900,000 sellers have used its generative AI instruments to this point. The corporate added that, over 90% of the time, retailers settle for AI-generated content material with none edits.
That’s not essentially an endorsement of the instruments’ accuracy, to be clear — it might be that some sellers aren’t reviewing the outputs carefully.
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Amazon isn’t the one firm making an attempt to infuse generative AI into advertising and marketing. Google, eBay, Meta, and Shopify have launched a number of instruments on this class. Startups like Avataar and Superscale are additionally engaged on serving to sellers create advertising and marketing property through AI-powered functions.
