Deezer introduced on Friday that it’ll begin labeling albums that embody AI-generated tracks as a part of its efforts to fight streaming fraud.
The corporate stories that about 18% of the music uploaded every day — greater than 20,000 tracks — is now totally AI-generated. Though most of those tracks don’t go viral, Deezer says round 70% of their streams are pretend and that they’re designed to earn royalties fraudulently.
To fight this, AI-generated tracks on Deezer at the moment are clearly tagged. These tracks additionally gained’t seem in editorial playlists or algorithm-based suggestions, and fraudulent streams are being filtered out of royalty funds.
The corporate says the brand new labels shall be a recreation changer in serving to listeners decide the distinction between human-created music and AI content material.
Deezer notes that for now, AI-only songs make up simply 0.5% of all streams on its platform, however that the development is rising quick.
“We’ve detected a major uptick in supply of AI-generated music solely up to now few months and we see no signal of it slowing down. It’s an industry-wide concern, and we’re dedicated to main the best way in growing transparency by serving to music followers establish which albums embody AI music,” stated Deezer CEO Alexis Lanternier in a press launch.
“AI shouldn’t be inherently good or unhealthy, however we imagine a accountable and clear strategy is vital to constructing belief with our customers and the music {industry},” he continued. “We’re additionally clear in our dedication to safeguarding the rights of artists and songwriters at a time the place copyright legislation is being put into query in favor of coaching AI fashions.”
Deezer utilized for 2 patents in December 2024 for its AI Detection know-how, which it says is focuses on two alternative ways of detecting “distinctive signatures” which can be used to inform the distinction between artificial content material and genuine content material.
The transfer comes as Common Music Group, Warner Music Group, and Sony Music Leisure are reportedly in talks to license their work to AI startups Udio and Suno. The startups are being sued by the report firms for copyright infringement, and any deal would assist to settle lawsuits between them, Bloomberg reported earlier this month.
