Figma partners with Google to add Gemini AI to its design platform

Design platform Figma is partnering with Google so as to add extra AI options, the corporate introduced on Thursday. Whereas Figma had beforehand launched AI app-building instruments of its personal, the brand new integration with Google will deliver a number of Gemini fashions to the design software program to handle what Figma says are the “evolving wants” of product designers and their groups.

With the partnership, Gemini 2.5 Flash, Gemini 2.0, and Imagen 4 will probably be added to Figma’s toolset, whereas the corporate maintains its relationship with Google Cloud.

Gemini 2.5 Flash will probably be built-in into the method for enhancing pictures and Figma’s picture technology capabilities, permitting the software program’s 13 million month-to-month lively customers to make AI pictures with a immediate and request adjustments. The corporate believes the addition will pace up workflows, citing earlier assessments of Gemini 2.5 Flash in its product, the place customers skilled a 50% discount in latency for the corporate’s “Make Picture” characteristic.

The partnership is now one among a number of from prime AI makers, intent on integrating their fashions inside present apps with massive person bases as they search to determine dominance in a good race for client adoption. This week, as an example, OpenAI introduced that its customers may “chat” with apps inside ChatGPT, together with these from Spotify, Reserving.com, Expedia, Coursera, Zillow, Canva, and others. Figma was additionally in that listing, indicating the Google Gemini deal shouldn’t be an unique one.

The information of the Figma deal arrives alongside Google’s announcement of Gemini Enterprise, an AI-powered conversational platform designed to deliver AI to enterprise clients inside their present workflows. Meaning customers would be capable of chat with their firm’s paperwork, knowledge, and functions, and engineers would have entry to instruments to construct and deploy AI brokers or use a set of present brokers.

Google positioned the information as a win for AI’s potential to extend effectivity and enhance workflows — one thing firms would presumably pay for as they arrive to depend on the integrations. That’s a strategic transfer at a time when shoppers are driving AI earnings, whereas GenAI pilots at firms usually fail.

To counter this, Google famous that 65% of Google Cloud clients are utilizing its AI merchandise.

Alongside the Figma deal, Google additionally introduced AI offers with GAP, Gordon Meals, Klarna, Macquarie Financial institution, Melexis, Mercedes, Sign Iduna, Valiuz, and Virgin Voyages. These be a part of present companions utilizing Gemini, like Banco BV, Behr, Field, DBS Financial institution, Deloitte, Deutsche Telekom, FairPrice Group, the U.S. Division of Power, and others.