DreamWorks co-founder Jeffrey Katzenberg’s enterprise fund WndrCo co-led a $15.5 million Sequence A spherical for Creatify, an AI video advert platform.
Creatify’s AdMax platform makes use of AI to rapidly generate dozens of video commercials, that are geared towards social media advertising and marketing — AdMax analyzes high-performing social video campaigns on apps like TikTok and Instagram to form its output.
Tech trade titans have been bullish on AI promoting. Meta CEO Mark Zuckerberg not too long ago spoke about his ambitions to automate all of promoting with an AI advert instrument, which might take a look at 1000’s of advertisements on Fb, Instagram, and Threads customers.
This diploma of automation could appear drastic, however it’s not a foregone conclusion. Whereas Katzenberg has been an leisure trade government since earlier than DVDs had been invented, his bets will not be at all times right — he was additionally the founding father of Quibi, the quick video platform that infamously raised $1.75 billion and shut down six months later.
