GenLayer, a startup constructing decentralized authorized infrastructure for AI and machine brokers, has launched its first incentivized testnet, dubbed Asimov.
This marks the preliminary rollout of its multi-phase validator onboarding and know-how validation initiative as the corporate strikes nearer to mainnet deployment.
The testnet introduces what GenLayer calls the primary Clever Blockchain, powered by AI fashions and designed to resolve subjective selections sometimes exterior the scope of conventional deterministic blockchains.
“Our narrative is that as we enter a world of AI brokers—quick and sensible—we want a brand new authorized system as a result of the present one is fragmented, sluggish, and costly,” stated GenLayer CEO and co-founder Albert Castellana, including that GenLayer “provides an artificial jurisdiction: a authorized system for machines.”
Combining one of the best of blockchain and AI
Asimov is the primary of three sequential testnets in GenLayer’s roadmap, to be adopted by Bradbury and Clark.
The corporate goals to progressively take a look at and scale its “Optimistic Democracy” consensus mechanism. In contrast to standard blockchain validators that merely execute code, GenLayer validators are paired with giant language fashions (LLMs), enabling them to judge off-chain knowledge and make subjective selections—similar to figuring out whether or not submitted content material meets marketing campaign necessities or whether or not a wise contract’s circumstances have been pretty fulfilled.
GenLayer positions this mannequin as important infrastructure for the approaching age of AI brokers and machine-to-machine transactions.
In keeping with Castellana, Asimov’s launch is each a stress take a look at and a sign of technical maturity to builders and companions.
Skilled validators and developer ecosystem
The validator program for Asimov targets seasoned blockchain infrastructure operators. Chosen members will earn rewards for testing consensus logic, transaction dealing with, and mannequin coordination. GenLayer has already onboarded dozens of validators, with extra within the pipeline. Participation requires a full-time dedication throughout take a look at phases.
To assist builders, GenLayer is releasing a complete developer stack, together with the GenLayer Studio, Pockets, Blockchain Explorer, and GS Library (a Python toolkit). The testnet can be paired with a grant program to encourage early growth and experimentation forward of mainnet launch.
Rally-ing
Coinciding with Asimov is the beta launch of Rally, a decentralized advertising and marketing protocol that automates influencer and group incentive campaigns. Utilizing AI-powered validators, Rally evaluates submitted content material — similar to social media posts — towards marketing campaign guidelines embedded in sensible contracts.
“Rally is our first protocol constructed on GenLayer,” Castellana instructed VentureBeat. “It autonomously evaluates community-created content material and determines compensation, opening participation past influencers to anybody.”
Manufacturers outline tips (e.g., hashtags, tone, originality), deposit funds, and let the protocol autonomously decide payouts.
This setup avoids handbook negotiation and efficiency disputes frequent in conventional influencer applications. Content material creators, in flip, obtain clear, on-chain compensation if their submissions meet preset standards.
“Sooner or later, many influencers shall be AI brokers searching for alternatives to earn—this method accommodates that evolution,” Castellana added.
Rally operates independently of GenLayer’s core group and can finally be ruled by a DAO. From every marketing campaign pool, 1% goes to the Rally DAO, whereas 10% of protocol charges are allotted to the builders of collaborating purposes.
“The best way I see GenLayer is sort of a toy manufacturing unit—creating new instruments and mechanisms you may’t discover wherever else,” the CEO added. “Rally is only one instance of what’s attainable.”
The way it advantages enterprises
For technical determination makers — together with model managers, development entrepreneurs, and digital marketing campaign leads— GenLayer and Rally supply the flexibility to automate and decentralize marketing campaign execution and high quality management. As an alternative of manually managing influencer relationships, approving content material, and disputing post-campaign efficiency, groups can deploy sensible contracts that use LLMs to guage submissions towards predefined requirements.
This method considerably reduces operational overhead, permits real-time suggestions and rewards, and ensures equity and transparency all through the marketing campaign lifecycle. Moreover, using AI brokers permits for scalable marketing campaign administration throughout 1000’s of potential content material contributors—human or automated—with out extra headcount or vendor friction.
For enterprises that frequently put money into model visibility, product launches, or group engagement, Rally might streamline advertising and marketing operations whereas providing auditable proof of marketing campaign efficiency. Mixed with GenLayer’s broader infrastructure, manufacturers additionally acquire entry to AI-driven determination methods for all the things from grants disbursement to sensible contract enforcement, doubtlessly remodeling authorized and operational workflows in Web3 contexts.
Infrastructure for the AI-native economic system
GenLayer’s structure is supported by technical companions together with ZKSync (for rollup-based scalability), Heurist (for decentralized mannequin internet hosting), Atoma Community (for privacy-preserving execution), and Caldera. These integrations be sure that the platform stays performant, safe, and aligned with broader Ethereum-based ecosystems.
The corporate has raised $7.5 million in seed funding from buyers similar to North Island Ventures, Arrington Capital, ZK Ventures, and Arthur Hayes’ Maelstrom. GenLayer sees its protocol as the inspiration of an artificial, international jurisdiction—an autonomous authorized layer for the AI economic system, able to settling disputes at machine velocity with higher accessibility than conventional authorized methods.
What’s subsequent?
Following Asimov, the Bradbury and Clark testnets will introduce validator-level LLM configuration, production-grade inference tuning, and autonomous community operations. Every part is designed to validate system elements forward of a mainnet launch deliberate for later this yr.
GenLayer is actively searching for skilled validators and builders to take part within the testnet. These can apply through the corporate’s web site.
With purposes like Rally already stay in beta, GenLayer presents a brand new class of clever blockchain infrastructure — combining AI decision-making with decentralized governance to unlock extra autonomous, clear, and scalable methods for enterprise and group customers alike
