Google says it’ll commit as much as $150 million to the buyer eyewear firm Warby Parker to collectively develop AI-powered sensible glasses based mostly on Android XR, the businesses stated on Tuesday throughout Google I/O 2025.
Google has already dedicated $75 million to Warby Parker’s product growth and commercialization prices, the businesses stated in a press launch. Google says it’ll make investments an extra $75 million, taking an fairness stake in Warby Parker, ought to the eyewear producer meet sure milestones.
At Google I/O 2025, Google additionally introduced partnerships with a number of firms to develop sensible glasses with Gemini AI and AR capabilities, together with Samsung and Light Monster.
Google appears to be taking a web page out of Meta’s sensible glasses technique. Meta has discovered success partnering and investing within the Ray-Ban maker EssilorLuxottica to develop its sensible glasses. A part of the rationale behind Ray-Ban Meta’s success is that the sensible glasses have a pretty, acquainted design and so they’re being bought in Ray-Ban shops. It appears doubtless that Google can have an identical relationship with Warby Parker, profiting from the eyewear firm’s common body designs and maybe its retail shops.
Within the press launch, Warby Parker and Google stated they intend to launch a collection of merchandise over time. Their first line of eyewear will launch “after 2025” and can incorporate multimodal AI with prescription and non-prescription glasses.
