However the added worth… Google has set its new Extremely plan at $50 greater than some other top-tier AI subscription. Whereas it boasts unique instruments and integrations, a lot of the providing repackages options which can be already accessible in different Google providers. If opponents comply with this lead, AI subscriptions might turn into considerably dearer – with out providing considerably extra worth.
Google launched its AI Extremely subscription at I/O 2025, calling it probably the most superior possibility for customers who need “the very best” of Google AI. Priced at $249.99 per 30 days, it is $50 or extra increased than top-tier plans from OpenAI ($200/mo) and Anthropic ($100/mo). New subscribers get a 50-percent low cost for the primary three months, making it briefly cheaper than OpenAI.
Google frames Extremely as a premium-tier product for inventive professionals, builders, and lecturers who want prolonged entry to its largest fashions and experimental instruments, together with the newest Gemini 2.5 Professional mannequin. Nevertheless, the pricing displays extra than simply increased utilization limits – it units a brand new baseline for what AI firms might quickly cost.
For $250, Extremely consists of entry to Google’s newest variations of Gemini, the brand new Deep Assume mode in Gemini 2.5 Professional, and early entry to the Veo 3 video mannequin, which is sort of spectacular. It additionally unlocks high-resolution video technology in Stream, a cinematic video creation device constructed round Veo, Imagen, and Gemini. The package deal presents top-tier utilization limits throughout these instruments and others like Whisk Animate and NotebookLM, with extra enhancements promised later this 12 months.
Many of those options aren’t unique to Extremely. Google is rolling out Stream to the $20-per-month AI Professional subscription with fewer capabilities. Some Gemini integrations, equivalent to these in Gmail, Docs, and Chrome, are already free or included in decrease tiers. So, Extremely subscribers are basically paying to beta take a look at options that may quickly turn into normal.
Google Extremely consists of 30 terabytes of Google One cloud storage, a YouTube Premium subscription, and Mission Mariner, a activity supervisor dealing with as much as 10 concurrent threads. Whereas these add some worth, they are not AI-specific. YouTube Premium and further storage can be found individually, making this bundle really feel extra like padding than a core improve. For customers primarily in search of AI capabilities, paying additional for exterior subscriptions they could not need or use presents restricted further worth.
In the meantime, instruments like Whisk and NotebookLM, framed as Extremely upgrades, are additionally accessible in primary varieties elsewhere. Even Veo and Stream, which sound unique, are already seeing partial rollout to AI Professional customers. Essentially the most significant perk could also be increased utilization caps, however the sensible worth of these limits stays unclear – a frustratingly widespread trait throughout the AI trade.
If Google’s Extremely tier catches on, it might nudge opponents like OpenAI to introduce equally priced or bundled choices – even when the performance stays basically an identical. That may shift the market from a race to ship the most effective AI to a race to monetize “premium” options, no matter whether or not they present actual differentiation. Google could also be positioning AI Extremely as an elite inventive toolkit, however it might even be redefining “premium” as simply dearer.
