Otter.ai CEO Sam Liang isn’t glad with the corporate being considered, and used, as only a assembly notetaker. Liang needs Otter.ai to change into a go-to supply for enterprises and a brand new batch of merchandise launched Tuesday is step one in that evolution.
The Silicon Valley-based AI assembly assistant startup on Tuesday launched a brand new suite of instruments for enterprises designed to higher incorporate knowledge from conferences into different workflows by funneling that data to a central information base. The purpose is to develop Otter’s enterprise by serving to firms get extra out of the conferences they report.
Otter’s new product suite consists of an API that enables customers to construct customized integrations with platforms like Jira and HubSpot, an MCP server — which connects customers’ Otter knowledge to exterior AI fashions — and a brand new AI agent that may search an organization’s conferences notes or shows.
Liang instructed iinfoai it’s the subsequent part of Otter’s life.
“We’re evolving from a gathering notetaker to a company assembly information base,” Liang mentioned. “This can be a system report for conversations. It could possibly assist companies scale their development and drive measurable enterprise worth.”
When Otter was based in 2016, there have been only a handful of assembly transcription firms — a far leap from right this moment. The AI growth that kicked off in 2022 fueled a surge in startups like Granola or Circleback. Even older gamers like Fireflies have seen a surge in curiosity.
Liang argues this transition places Otter right into a separate division than its former friends.
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Conferences are the place the bulk of firm information is saved, in Liang’s opinion, whether or not that’s notes from a buyer gross sales name or discussions round a advertising technique. However and not using a centralized place for these assembly notes, that data can solely assist an organization a lot.
“Quite a lot of instances, inefficiency occurs due to data silos,” Liang mentioned. “One staff doesn’t know what the opposite staff is doing, and it thinks that that was deliberate like a month in the past. Oftentimes the plan modifications, however not everyone is knowledgeable. So, the concept is to create a permission system in order that many of the [nonconfidential] data is shared as broadly as potential.”
Not each assembly with Otter will likely be straight added to this companywide information base, and customers can select to limit assembly observe entry for recordings that take care of delicate data.
Worker and data privateness stays a priority regardless of entry controls. Even when a gathering is round a impartial matter, Otter transcriptions choose the small speak and chatter that occurs earlier than and after conferences, which might comprise gossip or data meant for less than sure members to listen to.
Otter can be the topic of an August class-action lawsuit that claims the corporate was recording non-public conversations with out person consent and utilizing that data to coach its transcription providers.
Liang mentioned that whereas he can’t touch upon the lawsuit particularly, this isn’t a problem particular to Otter, and that when wanting on the larger image, extra entry to data is best than not.
“In the event that they accuse us, then they may accuse everybody else, all of the instruments you heard about doing assembly notes,” Liang mentioned. “My view is that we’re on the suitable aspect of historical past. We’re constructing this new AI revolution. In order for you AI to assist, you’ll want to put AI within the conferences.”
