INCYMO.AI launched its AI-powered artistic platform for crafting cell gaming ads.
The launch follows the debut of the platform’s first case examine, first revealed on the Trade Stage at GDC 2025, the place advert creatives ideated by INCYMO.AI outperformed one of many shopper’s high benchmarks within the very first iteration — and continued to enhance throughout the second and third.
At a time when artistic fatigue, rising UA prices, and privateness constraints are placing stress on recreation entrepreneurs, INCYMO.AI presents a data-driven, AI-led method ahead. The platform delivers artistic ideation and era at scale, with insights drawn from 100,000+ market-tested advertisements, stated Anna Zdorenko, CEO of INCYMO.AI, in an interview with GamesBeat.
“We didn’t simply match a top-performing advert — we beat it within the second iteration utilizing AI-driven concepts,” stated Zdorenko. “That’s not a fluke. It’s a glimpse into the way forward for cell recreation advertising and marketing.”
Why this issues for the sport business
INCYMO.AI’s success isn’t nearly one marketing campaign. It displays a elementary shift in how cell advert creatives are made. It means guide iteration cycles might quickly be out of date. Artistic efficiency can now scale with information, not simply intuition. And small groups can compete with top-tier studios utilizing automation, Zdorenko stated.
“We see a future the place recreation entrepreneurs spend much less time guessing and extra time scaling what works,” stated Zdorenko. “I lately spoke with a artistic producer at Activision Blizzard, and we each agreed: AI can’t change the artistic spark — it may possibly solely elevate it. There’s nonetheless an artwork to the way you body and ship what the info reveals. AI gained’t change those that embrace it — it’s going to change those that concern it. Those who lean in, adapt, and sharpen their expertise with it’s going to lead the subsequent era of artistic advertising and marketing.”
The way it works
On the core of INCYMO.AI is a proprietary AI system that ingests market information, in-game footage, previous efficiency metrics, and genre-specific patterns to generate tailor-made artistic briefs — and even full video ideas.
Whereas the corporate stated its platform can generate full video ideas, it recommends utilizing in-house manufacturing or INCYMO’s semi-automated service — combining AI precision with top-tier high quality. Absolutely animated 2D movies begin at $290, and 3D from $890, making high-performing creatives accessible and cost-effective.
The method seems to be like this:
- Add a recreation hyperlink.
- Select generate temporary primarily based in your guidelines.
- Add uncooked gameplay footage or a gameplay video artistic (as much as 60 seconds) — that’s how the platform understands what your recreation is about.
- Obtain a artistic temporary primarily based on top-performing tendencies and competitor indicators.
- Create at the very least 4 video advertisements for one spherical of testing — optimized for engagement and CPI.
- Check, iterate, scale.
INCYMO.AI presents a full package deal the place a group integrates your individual information — making efficiency insights sharper over time — and handles each temporary era and video manufacturing.
Origins
The title INCYMO comes from “Improve Your Monetization”, reflecting the corporate’s mission to speed up and amplify the success of gaming corporations — each large and small. For Zdorenko, the core motivation behind launching the corporate was to assist studios develop sustainably, so they may focus extra on constructing nice video games and fewer on worrying about monetization.
She believes that each group, irrespective of the scale, ought to have a good shot at creating high-quality content material, reaching the fitting viewers, and scaling their video games. INCYMO.AI exists to help that imaginative and prescient — by turning the chaos of artistic manufacturing right into a data-driven, performance-oriented course of that empowers builders to succeed.
Zdorenko constructed an preliminary resolution targeted on gameplay personalization, which helped enhance LTV for each shopper. One among them requested if her group might apply the identical predictive fashions to consumer acquisition. That’s when Anna started talking with entrepreneurs — and uncovered a a lot deeper ache level.
Everybody she talked to had the identical story: they had been producing as much as 100 advert creatives — however none of them labored. Then, abruptly, artistic quantity 101 would break via, scaling each attain and income. It was a standard frustration throughout the board, and Anna realized this downside wanted fixing too.
Via her community, she discovered two cofounders. One was already engaged on the problem for cell video games — serving to publishers enhance efficiency by understanding which artistic concepts work. Whereas the opposite cofounder had deep experience in automating advert creatives analytics and constructing scalable options.
They began working collectively, constructed joint case research, launched a artistic insights platform — and at the moment are starting to scale it globally. The corporate was based in 2021, and it has a group of 11 in Cyprus. It has raised $780,000 to this point from JointJourney fund and angels from gaming and adtech, together with advisors from Google.
The founders embody Zdorenko, CEO, who has over 10 years of expertise in tech startups and 7 years in AI-powered merchandise. She was named one of many Prime 20 Ladies in Tech in Cyprus by Forbes and is understood for serving to purchasers develop their income from $500,000 to over $1 million inside months via artistic optimization.
Others embody Igor Rekun, head of AI, who additionally has greater than 10 years of expertise in AI for enterprise. He has expertise constructing scalable machine studying and pc imaginative and prescient methods. He beforehand based a pc imaginative and prescient startup that developed options for worldwide corporations and went via Y Combinator. After that, and earlier than becoming a member of INCYMO.AI, he targeted on constructing a platform for analyzing, producing, and robotically testing advert creatives — expertise that immediately formed the inspiration of INCYMO.AI.
And the chief product officer is Vic Onokhov, who has 9 years of expertise designing and optimizing advert creatives for cell video games. Onokhov has spent years producing and optimizing recreation advert creatives for cell studios worldwide. He has created greater than 7,000 advert creatives, and it’s due to his deep experience and hands-on understanding of how creatives are constructed, examined, and scaled that INCYMO.AI grew to become such a well-liked product for artistic producers and advertising and marketing groups. At INCYMO.AI, he turns uncooked gameplay and insights into artistic advertisements, powered by information and expertise.
Curiously, Onokhov had personally suffered via the identical artistic struggles: producing numerous movies that didn’t convert. That first-hand expertise made him much more dedicated to fixing the issue as soon as and for all.
The case examine with GameGears
Within the case examine introduced at GDC, a GameGears cell studio (a part of GDEV) shared its best-performing advert. INCYMO.AI’s system — skilled on genre-specific advert patterns and previous advert creatives efficiency information — generated fully new advert ideas. The outcome? Higher efficiency than the studio’s inside artistic group in only one iteration.
And it didn’t cease there: second and third iterations delivered even stronger outcomes, indicating that AI-led ideation isn’t simply quick — it’s compounding.
Within the case examine introduced at GDC, a GameGears cell studio (a part of GDEV) — shared a hyperlink to their recreation on the App Retailer/Google Play. This allowed our platform to immediately analyze the style, core gameplay mechanics, and determine key opponents and their top-performing advert creatives.
To kick off the evaluation, the shopper additionally offered their very own video creatives, categorized by efficiency primarily based on their inside KPIs. These included top-performing, good, and low-performing advertisements. As well as, the shopper shared a gameplay video, enabling the platform to deeply perceive the sport’s mechanics, characters, UI/UX components, and general visible course.
The shopper outlined their very own success metrics — on this case, IPM (although it may possibly fluctuate by shopper: ROAS, spend, IPM, CPI, and many others.) — and our platform tailored accordingly, remaining KPI-agnostic and utilizing the shopper’s definitions to find out what qualifies as a ‘high’ artistic. Lastly, the shopper uploaded artistic belongings for guide manufacturing by the INCYMO.AI group.
At this level, the artistic producer used the platform to pick the variety of UA- and meso-level creatives to be generated, primarily based on the shopper’s request. She additionally added particular artistic guidelines — reminiscent of ensuring a UFO (flying saucer) was the primary character, primarily based on earlier insights, and avoiding sure gameplay mechanics that hadn’t carried out nicely previously.
After customizing the temporary, she clicked Generate Thought and Full Transient, receiving a tailor-made artistic technique. Based mostly on this output, the Perception AI group produced 4 new creatives.
Within the efficiency dashboard, the shopper’s unique top-performing creatives had been marked in blue for comparability. Among the many 4 Perception-generated movies, one outperformed the shopper’s benchmark primarily based on key metrics. The shopper returned with efficiency information, which was uploaded again into the platform for evaluation.
Within the second spherical of testing, 4 new creatives had been launched. This time, two of them delivered sturdy outcomes, with one considerably outperforming the earlier benchmark — reaching an IPM of two.55 vs. 1.96.
The shopper group additionally offered worthwhile suggestions, which knowledgeable the third spherical of iterations. Consequently, three out of 4 new creatives from Perception outperformed the shopper’s unique high performers — clearly demonstrating how AI-driven insights and structured artistic manufacturing can unlock efficiency breakthroughs.
And it really works simply as nicely for small studios with out an in depth historical past of previous creatives. In the course of the demo, the founding father of Bingo Tour generated a script utilizing solely a hyperlink to their recreation and a recorded gameplay video, ordered a video via the platform for $290, and obtained it three days later — with efficiency metrics matching their high benchmark.
What’s subsequent?
The corporate is inviting chosen studios to affix its early-access program. INCYMO.AI is at the moment onboarding studios targeted on midcore and informal genres and plans to roll out deep analytics and playable advert era options within the coming months.
For bigger purchasers beneath NDA, the businesses helped develop their income from $150,000 and $500,000 to $900,000 and $1 million. Prime-performing creatives made with INCYMO.AI attracted over $200,000 in advert spend every.
There are dangers. The most important dangers on this area are the speedy evolution of advert platforms, altering artistic tendencies, and skepticism towards AI-generated content material — particularly from skilled artistic producers.
INCYMO.AI addresses this via adaptability. The platform is KPI-agnostic and genre-aware, which implies it may possibly shortly alter to totally different shopper objectives, codecs, and efficiency requirements.
It additionally has artistic belief because it has designed INCYMO.AI to not change human creativity, however to reinforce it. The system helps sturdy producers scale quicker and discover insights they’d in any other case miss. It additionally has a powerful technical basis, with years of AI product engineering expertise. And now it has some traction, as the corporate’s AI has already outperformed high human creatives from the very first iteration in shopper campaigns — not as a one-off, however repeatedly.
