Luma, the a16z-backed AI video and 3D mannequin firm, launched a brand new mannequin referred to as Ray3 Modify that enables customers to switch current footage by offering character reference photographs that protect the efficiency of the unique footage. Customers also can present a begin and an finish body to information the mannequin to generate transitional footage.
The corporate mentioned Thursday the Ray3 Modify mannequin solves the issues of preserving human efficiency whereas enhancing or producing results utilizing AI for artistic studios. The startup mentioned the mannequin follows the enter footage higher, permitting studios to make use of human actors for artistic or model footage. Luma talked about the brand new mannequin retains the actor’s authentic movement, timing, eye line, and emotional supply whereas reworking the scene.
With Ray3 Modify, customers can present a personality reference for transformation to the unique footage and convert the human actor’s look into that character. This reference additionally permits creators to retain data like costumes, likeness, and id throughout the shoot.
What’s extra, customers also can present begin and finish reference frames to create a video utilizing the brand new Ray3 Modify mannequin. That is useful for creators in directing transitions or controlling character actions or conduct whereas sustaining continuity between scenes.
“Generative video fashions are extremely expressive but additionally laborious to regulate. At present, we’re excited to introduce Ray3 Modify that blends the real-world with the expressivity of AI whereas giving full management to creatives. This implies artistic groups can seize performances with a digital camera after which instantly modify them to be in any location conceivable, change costumes, and even return and reshoot the scene with AI, with out recreating the bodily shoot,” Amit Jain, co-founder and CEO of Luma AI, mentioned in a press release.
Luma mentioned the brand new mannequin is on the market to customers via the corporate’s Dream Machine platform. The corporate, which competes with the likes of Runway and Kling, launched video modification capabilities in June 2025.
The mannequin launch comes on the again of a contemporary $900 million funding spherical, led by Saudi Arabia’s Public Funding Fund-owned AI firm Humain, for the startup introduced in November. Current buyers like a16z, Amplify Companions, and Matrix Companions additionally participated within the spherical. The startup can be planning to construct a 2GW AI cluster in Saudi Arabia together with Humain.
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