Netflix is constructing a brand new search expertise geared toward enhancing the invention expertise, and it’s going to make use of AI to do it, the corporate’s CEO Greg Peters stated throughout its first-quarter outcomes convention name.
Peters stated Netflix is engaged on “interactive search that’s primarily based on generative applied sciences” to assist folks discover completely different titles.
Answering an analyst’s query, Peters stated the corporate’s hottest titles that dominate standard dialog draw 1% of visitors, and due to this development, enhancing discovery and advice is necessary to the corporate.
“There’s extra room to enhance the invention and advice expertise, and due to this fact present extra worth for members, and due to this fact discover the most important audiences for our titles,” he stated.
Earlier this month, Bloomberg reported that Netflix has been testing OpenAI-powered search with choose prospects in Australia and New Zealand.
The corporate, which additionally began testing a brand new house web page design on its TV app that introduced a brand new approach to show present titles and descriptions, plans to roll it out broadly later this 12 months.
“This [Homepage redesign] is one thing that we hadn’t made massive structural modifications to in over a decade. We imagine that it will considerably enhance Netflix’s discovery expertise. We’ve been sharpening and enhancing that have primarily based on the enter we acquired from members who used it,” Peters famous.
The corporate stated first-quarter income rose 12.5% to $10.54 billion from a 12 months earlier.
