Samsung has been providing its cellular clients a strong choice of Galaxy AI options through integration with Google Gemini. A cope with Perplexity AI might quickly develop the AI options on Samsung units.
Perplexity in Samsung units
On Sunday, Bloomberg printed a report knowledgeable by individuals near the matter a couple of wide-ranging deal between Samsung and AI startup Perplexity AI, which might preload Perplexity’s app and assistant on future Samsung units. Perplexity’s AI search engine would even be plugged into the Samsung net browser, giving customers quick access to AI-powered searching.
Samsung reportedly plans to announce the partnership this yr, and customers may even see the Perplexity integration as quickly because the Galaxy S26 lineup, which is anticipated to launch at Samsung’s winter Unpacked occasion in early 2026, the place the purpose is for Perplexity to be the default AI assistant. Different potential outcomes of the partnership would possibly embody constructing an AI-infused working system and agentic AI apps, in response to the report.
Till now, Samsung has largely relied on Google’s AI developments — together with Gemini assistant and the Circle to Search function — to energy Samsung’s personal suite of AI options. This partnership may imply much less reliance on Google, as Samsung works with Perplexity to construct new and distinctive experiences on its cellular units.
Perplexity is in excessive demand
Perplexity has an analogous partnership with Motorola, which preinstalled the apps on the Motorola Razr Extremely with a subscription included. On this integration, Perplexity was not the default assistant, and the mixing was restricted to the preloaded apps. Based on the Bloomberg report, Samsung appears to be taking a distinct method, aiming to construct an integration that’s extra native to the units.
With Apple’s Worldwide Builders Convention (WWDC) solely per week away, a lot dialog has escalated reagrding its Apple Intelligence options, together with the potential of a future partnership with Perplexity.
Since Apple Intelligence was launched ultimately yr’s WWDC, its rollout has been restricted to extra superficial duties, corresponding to Genmoji, Writing instruments, and Picture clean-up. Whereas these options are useful, customers have been hoping that extra sturdy options, such because the Siri improve, can be launched quickly.
Nevertheless, a Siri improve has been repeatedly delayed, with Apple stating that it’s taking “longer than anticipated” to develop. Given these challenges, it’d make sense for the corporate to pivot from constructing its personal mannequin to tapping a mannequin corresponding to Perplexity that is already efficiently helping customers.
Perplexity AI is a start-up based in August 2022 as an AI-first search engine. It has since seen nice success, rising to over 15 million lively month-to-month customers and a $14 billion valuation.
To strive Perplexity AI, you do not have to attend for it to get preloaded to certainly one of your units. Relatively, you possibly can strive it totally free at Perplexity’s web site or obtain the free app on iOS and Android.
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