Reddit introduced Thursday that it’s increasing its AI-powered search expertise to 5 new languages: French, German, Spanish, Italian, and Portuguese. With this growth, the function is now accessible in nations like Brazil, France, Germany, Spain, Mexico, and Italy.
Customers who’ve set one in all these languages as their default, as a substitute of English, can now chat with the AI in question-and-answer format. Reddit makes use of a Google AI mannequin to energy the function.
Reddit first debuted AI-powered search final 12 months and has been working to broaden it in several methods. The function is a part of Reddit Solutions, which lives alongside the platform’s conventional search.
Reddit CEO Steve Huffman stated in August that Reddit search has greater than 70 million weekly customers, whereas Reddit Solutions is utilized by greater than 6 million individuals. He additionally mentioned plans to unify the search expertise in the course of the firm’s quarterly earnings name.
Q&A-style search and chat interfaces have been gaining reputation since ChatGPT built-in net search. Incumbent serps like Google and Courageous have launched related options to enhance person engagement and retention. Newer startups like Perplexity have additionally gained steam with chat-based search interfaces.
