A brand new report launched by the publicly traded market analysis and intelligence agency SimilarWeb—masking world internet site visitors patterns for AI-related platforms for 12 weeks via Could 9, 2025—presents a useful search for enterprises and customers into the present panorama of generative AI utilization on-line.
Utilizing proprietary analytics based mostly on web site visits, the report tracks tendencies throughout sectors together with general-purpose AI instruments, coding assistants, content material mills, and extra.
It additionally maps the downstream disruption of conventional sectors like training, search, and digital freelancing.
Why this report issues to enterprise technical decision-makers
For enterprise AI leaders—significantly these liable for mannequin deployment, orchestration, or information integration—this report is greater than only a shopper pattern snapshot. It’s a map of consumer familiarity and expectation.
Instruments like ChatGPT, Claude, DeepSeek, and Grok are what workers are already utilizing at dwelling or experimenting with informally at work. In case your inside AI apps or copilots don’t match the baseline expertise supplied by these instruments, you danger consumer rejection and poor adoption.
Furthermore, choosing the identical fashions with excessive exterior traction in your inside orchestration pipelines or RAG deployments can reduce onboarding time and coaching prices, since your staff will already know the interface and conduct.
Briefly, aligning your enterprise stack with the instruments dominating utilization charts could be the quickest path to belief, usability, and worth supply.
Listed here are 5 key findings from the report:
Developer-focused AI instruments are surging in adoption, with site visitors to the class up 75% over the previous 12 weeks.
That development contains Lovable, which exploded with a jaw-dropping +17,600% spike, and Cursor, which grew steadily month over month.
As AI turns into extra deeply embedded in IDEs and steady integration workflows, utilization patterns counsel these instruments are not simply experimental—they’re now seen as important infrastructure for contemporary software program groups.
It additionally helps clarify why OpenAI reportedly tried to purchase Cursor and has additionally reportedly finalized a deal to buy rival AI coding platform Windsurf — because the utilization of those instruments explodes, OpenAI desires to get a bigger reduce of the motion and income, particularly since its fashions are sometimes used because the engine behind-the-scenes for these very customers.
2. Everyone knows DeepSeek had a second earlier this 12 months — however so did Grok — and now each have fallen again into low plateaus
Two of the fastest-growing AI platforms of the 12 months, Grok and DeepSeek, present simply how rapidly hype can flip into burnout.
Grok site visitors skyrocketed greater than 1,000,000% in March—pushed by its branding as an uncensored but powerfully clever platform and Elon Musk affiliation—earlier than falling greater than 5,200% by early Could.
DeepSeek noticed an analogous arc, peaking at +17,701% development earlier than crashing -41%. The takeaway: virality can’t change retention, particularly in comparison with AI chief OpenAI and in addition legacy tech model Google.
As soon as among the many most accessible use instances for generative AI, writing and content material instruments are seeing consumer fatigue.
Class site visitors fell 11% total, with platforms like Wordtune (-35%), Jasper (-19%), and Rytr (-23%) all trending downward.
Solely Originality.ai bucked the pattern with regular site visitors positive factors, probably on account of its deal with AI detection moderately than technology. This plateau suggests content material saturation and probably rising skepticism over high quality or usefulness.
Individually from the SimilarWeb report, I believe that as a result of chatbots already use a default textual content enter/output subject as their essential consumer interface, even for multimodal interactions, the very fact is that almost all customers who would have an interest on this functionality will go to mannequin suppliers like OpenAI’s web site for ChatGPT (and cell apps), or Google’s Gemini, and even Anthropic’s Claude, instantly, moderately than search out a separate AI writing instrument.
Design-focused AI stays a combined bag. Whereas total class utilization dipped barely (-6% over the 12-week window), some platforms made outsized positive factors.
Getimg posted an enormous +1,532% surge, whereas Artbreeder jumped +100%.
Others, like Secure Diffusion and Looka, noticed double-digit declines. The erratic sample might replicate a crowded panorama of instruments that supply comparable performance however compete on novelty or aesthetics.
5. AI is consuming up legacy tech similar to crowdsourcing and search
Conventional digital providers are exhibiting gradual however regular declines throughout the board—probably the results of AI substitution.
Freelance platforms similar to Fiverr (-17%) and Upwork (-19%) are shedding site visitors, probably as customers flip to AI instruments for duties like design, writing, and code.
Search engines like google similar to Yahoo (-12%) and Bing (-14%) proceed a multi-quarter drop in visits, whereas shopper EdTech firms like Chegg (-62%) and CourseHero (-68%) are in free fall.
The indicators level to early-stage AI disruption starting to erode the utility of some legacy platforms. It additionally presents a touch to enterprises that both leverage or create such providers — the time could also be coming to scale back dependency on them, both from a income technology, advertising and marketing, or total enterprise perspective.
