Whereas we did not hear a lot about Siri or Apple Intelligence in the course of the 2025 Apple Occasion that launched new iPhones, AirPods, and Apple Watches, there have been two enormous AI options introduced which have largely slipped beneath the radar. That is largely as a result of they had been offered as nice new options and did not use overhyped AI advertising language.
However, I bought to demo each options at Apple Park earlier this month and my first impression was that each of them are almost absolutely baked and able to begin enhancing every day life — and people are my favourite sorts of options to speak about.
This is what they’re:
1. A selfie digicam that robotically frames the most effective shot
Apple has carried out a brand new type of front-facing digicam. This makes use of a sq. sensor and will increase the decision of the sensor from 12 megapixels on earlier fashions to 24MP. Nevertheless, as a result of the sensor is sq., it really outputs 18MP pictures. The actual trick is that it may well output in both vertical or horizontal codecs.
In truth, you do not even have to show the telephone to change between vertical and horizontal mode any extra. Now you can merely maintain the telephone in a single hand and within the vertical or horizontal place you like, you may faucet the rotate button and it’ll flip from vertical to horizontal and vice versa. And since it has an ultrawide sensor with double the megapixels, it may well take equally crisp photographs in both orientation.
Now, here is the place the AI is available in. You’ll be able to set the front-facing digicam to Auto Zoom and Auto Rotate. Then, it would robotically discover faces in your shot and it’ll widen or tighten the shot and resolve whether or not a vertical or horizontal orientation will work finest to suit everybody within the image. Apple calls this its “Middle Stage” characteristic, which is identical time period it makes use of for centering you in the course of the display screen for a video name on the iPad and the Mac.
The characteristic technically makes use of machine studying, however it’s nonetheless honest to name this an AI characteristic. The Middle Stage branding is a bit of bit complicated although, as a result of the selfie digicam on iPhone 17 is used for photographs whereas the characteristic on iPad and Mac is for video calls. The selfie digicam characteristic can be aimed toward photographs with a number of individuals, whereas the iPad/Mac characteristic is primarily used with simply you within the body.
Nonetheless, after making an attempt it on varied demo iPhones at Apple Park after the keynote on Tuesday, it is simple to name this the neatest and finest selfie digicam I’ve seen. I’ve little question that different telephone makers will begin copying this characteristic in 2026. And the most effective half is that Apple did not simply restrict it to this yr’s high-end iPhone 17 Professional and Professional Max, however put it on the usual iPhone 17 and the iPhone Air as properly. That is nice information for customers, who took 500 billion selfies on iPhones final yr in accordance with Apple.
2. Stay Translation in AirPods Professional 3
I’ve stated this many instances earlier than, however language translation is without doubt one of the finest and most correct makes use of for Massive Language Fashions. In truth, it is the most effective issues you are able to do with generative AI.
It has enabled corporations like Apple that lag far behind Google and others in its language translation app to take massive strides ahead in implementing language translation options into key merchandise. Whereas Google Translate helps 249 totally different languages, Apple’s Translate app helps 20. Google Translate has been round since 2006 whereas Apple’s Translate app launched in 2020.
However, whereas Google has been doing demos for years displaying real-time translation in its telephones and earbuds, not one of the options have ever actually labored very properly in the true world. Google once more made an enormous deal about real-time translation throughout its Pixel 10 launch occasion in August, however even in the course of the onstage demo the characteristic hiccuped a bit.
Enter Apple. Alongside the AirPods Professional 3, it launched its personal stay translation characteristic. And whereas the variety of languages is not as broad, the implementation is quite a bit smoother and extra consumer pleasant. I bought an in-person demo of this with a gaggle of different journalists at Apple Park on Tuesday after the keynote.
A Spanish speaker got here into the room and began talking whereas we had AirPods Professional 3 in our ears and an iPhone 17 Professional in our fingers with the Stay Translation characteristic turned on. The AirPods Professional 3 instantly went into ANC mode and began translating the phrases spoken in Spanish into English in order that we may look into the particular person’s face in the course of the dialog whereas listening to their phrases in our personal language with out the distraction of listening to the phrases in each languages. And I do know sufficient Spanish to grasp that the interpretation was fairly correct — with no hiccups on this case.
It was just one temporary demo, however it traded the methods of Google’s Pixel 10 demo (making an attempt to place the phrases and intonation into an AI-cloned voice of the speaker) for extra sensible usability. Apple’s model is a beta characteristic that might be restricted to English, Spanish, French, German, and Portuguese to begin.
And to be clear, the iPhone does a lot of the processing work whereas the AirPods make the expertise higher by robotically invoking noise cancellation. However due to that, the characteristic is not simply restricted to AirPods Professional 3. It’ll additionally work with AirPods Professional 2 and AirPods 4, so long as they’re linked to a telephone that may run Apple Intelligence (iPhone 15 Professional or newer). That is one other win for customers.
Since I am planning to check each the Pixel 10 Professional XL with Pixel Buds Professional 2 in addition to the iPhone 17 Professional Max with AirPods Professional 3, I am going to put their new translation options head-to-head to see how properly they carry out. Each week, I am in touch with associates and neighborhood members who converse a number of of the supported languages, so I am going to have ample alternatives to place it to work in the true world after which share what I study.
