Apple CEO Tim Prepare dinner held an hourlong all-hands assembly wherein he informed workers that the corporate must win in AI, in accordance with Bloomberg’s Mark Gurman.
The assembly got here after an earnings name wherein Prepare dinner informed traders and analysts that Apple would “considerably” enhance its AI investments. It appears he had an identical message for Apple workers, reportedly telling them, “Apple should do that. Apple will do that. That is form of ours to seize.”
Regardless of launching quite a lot of AI-powered options previously 12 months beneath the Apple Intelligence umbrella, the corporate’s promised upgrades to its voice assistant Siri have been considerably delayed. And Prepare dinner appeared to acknowledge that the corporate has fallen behind its rivals.
“We’ve not often been first,” he reportedly mentioned. “There was a PC earlier than the Mac; there was a smartphone earlier than the iPhone; there have been many tablets earlier than the iPad; there was an MP3 participant earlier than iPod.” However in his telling, that didn’t cease Apple from inventing the “fashionable” variations of these merchandise.
