Internet publishing platform WordPress is introducing an early model of an AI growth device, which WordPress co-founder and Automattic CEO Matt Mullenweg described as a “V0 or Lovable, however particularly for WordPress” — V0 and Lovable being references to in style “vibe coding” companies for constructing software program utilizing prompt-based, AI interfaces. Mullenweg launched the brand new WordPress AI device, known as Telex, on the WordCamp US 2025 convention in Portland final week, alongside different AI experiments.
Throughout his keynote handle, Mullenweg briefly demonstrated how Telex would permit customers to create Gutenberg blocks — or the modular bits of textual content, pictures, columns, and extra — that make up a WordPress web site. He confirmed off how one developer used the brand new device to make a easy advertising and marketing animation.
Out there by itself area at telex.automattic.ai, Telex at the moment is labeled as “experimental.” To make use of the service, you kind in a immediate for which form of content material block you wish to produce, which is returned as a .zip file you may set up as a plug-in to a WordPress web site or WordPress Playground. (The latter being the platform that permits you to run WordPress in an online browser on any system with no host.)
The launch follows WordPress’s announcement earlier this 12 months that it was forming an AI staff to steward the event of AI merchandise that align with the WordPress challenge’s long-term targets.
Early testers discovered that Telex nonetheless has a methods to go, as a number of take a look at initiatives failed or wanted further work to run correctly.
Although Mullenweg did stress that Telex was nonetheless a prototype, he was bullish on the potential for AI to additional the WordPress mission over time.
“After we take into consideration democratized publishing, like embedded in that, may be very core to WordPress’ mission, has been taking issues that had been troublesome to do, that required data of coding or anything, and … made it accessible to individuals. Made it accessible in a radically open manner, in each language, at low price, open supply — we really personal it and have rights to it,” Mullenweg stated.
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The CEO additionally admitted there have been components of AI’s progress that could possibly be scary, given the hype and the discuss AI probably being a bubble — however that didn’t overrule his pleasure.
“On the core of it, there’s a seed of one thing, which is so enabling,” he stated of AI. “It’s an extremely thrilling time to be constructing for WordPress.”
Mullenweg additionally confirmed off one other less complicated AI device, constructed with an hour or two of labor throughout Contributor Day, which provided a WordPress assist assistant contained in the browser. And he spoke of his favourite AI browser — Perplexity’s Comet — which might permit customers to work together with WordPress from its interface.
As for the authorized drama that’s been surrounding the corporate over the previous 12 months or so, Mullenweg solely provided a quick replace. The corporate has been engaged in a dispute with internet hosting supplier WP Engine, which Mullenweg alleges is profiting off the work WordPress does, with out contributing sufficient again. He needs WP Engine to due to this fact license the WordPress trademark, which he says confuses clients about its affiliation with the corporate.
“The short replace is, it’s working its manner by means of the authorized system. We belief within the equity of the courts,” Mullenweg stated. “If there’s any commentary, I’ll simply say that there was a settlement convention, I confirmed up; the opposite CEO didn’t. However it’s working its manner by means of that. And that’s my solely touch upon that complete rigmarole.”
